Location: WFO, Gurgaon
Job Type: Full-time
Experience Required: 1-3 Years
Role Overview
You'll support the Marketing & Content teams by crafting engaging, brand-aligned ad copy for social media, search ads, display campaigns, and in-app messaging. This hands-on role offers visibility into performance marketing campaigns and growth strategy.
Responsibilities
- Write short-form ad copyheadlines, body text, and CTAsfor Google Ads, Facebook/Instagram, in-app banners, SMS, and emails.
- Collaborate closely with designers and performance marketers to ideate and refine campaign creatives.
- Help run A/B testsdraft variations, analyze results, and suggest improvements.
- Research target audiences and trending themes aligned to Astroyogi's astrology/wellness brand voice.
- Maintain brand consistency and tone across campaigns and formats.
- Assist in creating search ad extensions, UTM-tagged links, and performance reports.
Qualifications & Skills
- Bachelor's or Master's in Marketing, Communications, English, Journalism, or relevant field.
- Strong writing skills in English, with flair for persuasive brand storytelling.
- Energy and curiosity around conversion marketing, A/B testing concepts, and analytics.
- Comfortable working with briefs and collaborating cross-functionally.
Bonus: an interest in astrology, wellness, Vedic themes or related creative content.
