JOB TITLE : Acquisition Manager
GRADE : DM-I
DEPARTMENT : Branch Banking
LOCATION : Branch
SUB-DEPARTMENT : TYPE OF POSITION : Full-time
REPORTS TO : Branch Sales Manager - Branch Banking
REPORTING INTO
NA
The incumbent will be primarily responsible to -
- Acquire new customers for liabilities from open market
- Assist the CRS - unsecured loans for conversion of existing borrowing customers for liabilities
- Enhance the relationship with the existing customers by cross-selling products and services as per the profile & need of the customers
- Train/assist customers to use ATM and BCs; drive usage of alternate channels
- SIZE OF THE ROLE
FINANCIAL SIZE
NON-FINANCIAL SIZE
- Target assigned as per the branch
- CASA Book – as per the branch
- TD Book – as per the branch
- Segment wise book (NR, Senior Citizen, HNI etc) – as per the branch
- Number target for all the respective products.
- CA
- SA
- TD
- KEY DUTIES & RESPONSIBILITIES OF THE ROLE
Business
- Meet the set targets on liabilities in terms of open market acquisition & existing customer conversion
- Understand need and acquire customers who meet the criteria for liability products through either of the below channels:
- Leads generated by branch staff and personal leads
- Referrals generated from existing customers
- Alternate channels
- Maintain the database of the prospects, meet select prospects and manage the relationship thereafter
- Accompany CRS-Unsecured loans on the field for actively driving conversion of existing borrowing customers into liabilities customer
- Cross sell other secured loan products of Ujjivan and pass quality leads to respective loan officers
- Share customer insights/product related feedback with the Sales Manager - Liabilities
Customers
- Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services
- Reduce customer dormancy and customer attrition by continuous engagement / interaction
- Resolves the customer queries on various accounts, FD / RD, remittances & third party product
Internal Processes
- Guide the customer to fill the Account Opening Form; ensure receipt and verification of KYC documents; obtain customer signatures on all mandatory documents
- Strictly adhere & maintain compliance to KYC norms
- Drive the usage of alternate channels such as ATMs, BCs and assist customers to use ATMs for dispensing cash
Learning & Performance
- Maintain up to date knowledge of the liabilities products and services as well as a working knowledge of other products offered in the branch
- Resolve queries raised by CRS-unsecured loans w.r.t liability products and support them in selling liabilities
- Ensure adherence to training man-days/ mandatory training programs for self
Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines
- MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS
Educational
Qualifications
- Graduate, preferably in commerce and related streams
Experience
- 3+ years experience, preferably in sales
Certifications
Functional Skills
- Basic knowledge on retail banking products
- Documentation skills
- Process compliance focus
- Communication skills: fluent in the local language
Behavioral Skills
- Courteous customer service skills
- Time Management
- Selling skills
- Telephonic cold calling skills
- Willingness to travel & relocation as per business requirements and career opportunities
Competencies
- Planning & Organizing
- Driving Execution
- Managing Relationships
- Customer Focus
- KEY INTERACTIONS
INTERNAL
EXTERNAL
- Branch Team – Unsecured Loans (CRM, CRS); Secured Loans (Loan Officers); Operations team
- Regional Product & Marketing team
- State HR
- BC Agents
PREPARED BY: Priyanka Pal
DATE: 20-03-2026
REVIEWED BY: Jyothi Mohan
DATE: 24-03-2026
LAST UPDATED BY: TM Team
DATE: 27-03-2026
This is Internal document.
