Job Description

Job Title: Content Strategy and Activation Senior Manager | Industry & Process Global Network Song Practice

Management Level: 06 - Senior Manager

Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad

Must Have Skills: Content Strategy, Data-Driven Marketing, Omni-Channel Marketing Activation, Branding, Digital Marketing, techno-functional project management experience, Agentic Marketing Workflows

Good to Have Skills: SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), Influencer Marketing, Native Content Marketing, UGC Strategy, Storytelling Skills, Adobe Experience Manager (AEM)

Job Summary:

As a Content Strategy and Activation Senior Manager, you will lead the content strategy, activation and transformation agenda for clients, advising senior stakeholders and collaborating with business, creative, data, technology and marketing teams to develop data-driven and AI-enabled marketing strategies.

You will shape modern content operating models and transformation roadmaps, including opportunities to apply agentic workflows to augment and automate content planning, creation, optimization, activation and measurement. The role will also drive emerging search and discovery strategies across SEO, Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) and advise on the use of content and marketing platforms, including Adobe Experience Manager (AEM) and related Adobe solutions, to enable personalized, scalable and measurable customer experiences.

You will lead multidisciplinary teams, shape client solutions and business cases, drive business development and thought leadership and deliver strategies that improve marketing effectiveness and business performance.

Roles & Responsibilities:

Define the overall content strategy, activation and transformation agenda for clients in collaboration with client teams and project stakeholders.
Conduct research and analysis across consumer personas, customer journeys, market trends, competitors, search behavior and emerging AI-driven discovery patterns to shape content marketing strategies.
Lead the identification and design of agentic content and marketing workflows, determining opportunities for AI agents to augment or automate activities across briefing, creation, approval, personalization, activation, optimization, compliance and measurement.
Translate business requirements into functional workflow designs, transformation roadmaps, governance models, human-in-the-loop controls and measurable business outcomes.
Partner with technology, data, creative and platform teams to operationalize AI-enabled marketing solutions within enterprise marketing ecosystems.
Lead multidisciplinary teams of brand strategists, content strategists, copywriters, content writers, graphic designers and senior creative leaders to deliver client outcomes.
Define content marketing strategies and plans across owned and paid media channels, including activation roadmaps, operating models and measurement approaches.
Develop integrated strategies across traditional search, SEO, GEO and AEO to improve brand and content visibility across search engines, answer engines, AI assistants and generative AI-powered discovery experiences.
Design and optimize approaches for Dynamic Creative Optimization (DCO), content personalization, content reuse and landing-page optimization to scale traffic, engagement, conversion and leads.
Use customer, content, channel and performance data to inform content decisions, measure outcomes and identify opportunities for audience and traffic growth.
Manage content strategy and activation engagements, including plans, timelines, budgets, resources, risks, dependencies and cross-functional coordination.
Build relationships with senior client decision-makers and act as a trusted advisor across brand, content, creative, AI-enabled marketing, search visibility and marketing transformation.
Identify emerging applications of generative AI and agentic AI within marketing and translate them into practical client use cases, business cases, transformation roadmaps and adoption approaches.
Advise on content management and activation platforms such as AEM and Sitecore and their role within broader content and marketing transformation strategies.

Professional & Technical Skills:

Strong proficiency in content strategy frameworks, branding, digital marketing, omni-channel marketing activation and content operating models.
Strong understanding of agentic AI concepts and agentic workflow design, including workflow orchestration, AI-assisted decisioning, human-in-the-loop processes, governance, integrations and measurement.
Ability to identify business processes suitable for agentic transformation and translate business requirements into scalable functional workflows and transformation opportunities.
Strong understanding of customer personas, audience needs, customer journeys and lifecycle stages and the ability to translate these into journey-based content strategies.
Expertise in Influencer Marketing, Native Content Marketing and UGC Strategy.
Strong understanding of SEO, GEO and AEO and how content discovery is evolving across traditional search, AI-generated search results, answer engines and conversational interfaces.
Ability to develop content strategies that improve visibility, relevance, authority and discoverability across search and generative AI environments.
Ability to use social listening, customer research, analytics and channel performance insights to tailor content strategies.
Understanding of key digital metrics including engagement rate, traffic, conversion, content consumption, search visibility and ROI.
Ability to use channel and performance data to devise channel-specific approaches and inform optimization.
Strong storytelling skills and understanding of copy, content, design and the end-to-end content supply chain.
Knowledge of content trends across social platforms and integration of long- and short-form video into content strategies.
Ability to work with performance marketing teams to develop content for ROI-driven campaigns involving PPC, display advertising and paid social.
Familiarity with content factories, content ticketing systems, workflow platforms, digital asset management solutions and content management systems.
Understanding of responsible AI principles, AI governance, content provenance, brand governance and controls required when deploying generative or agentic AI within enterprise marketing environments.
Strong consulting, problem-solving, stakeholder management and communication skills with the ability to advise senior client stakeholders and shape strategic recommendations.

Additional Information:

Proven experience leading content strategy and activation across multiple channels as part of integrated marketing and communications programs.
In-depth knowledge of branding, creative development and execution, digital marketing and campaign deployment and optimization.
Experience designing or implementing AI-enabled or agentic marketing workflows, preferably across content creation, content operations, personalization, campaign activation or measurement.
Experience developing strategies for emerging search and content discovery capabilities such as GEO and AEO alongside traditional SEO.
Experience with content platform migration, upgrades, workflow transformation or broader content operations transformation.
Experience working with middle to senior management within client or enterprise organizations.
Experience working across multiple industries.
Experience building and scaling multidisciplinary teams across skills, geographies and industries.
Strong communication and presentation skills with the ability to develop and deliver compelling recommendations to senior stakeholders.
Strong leadership, team building, delegation and mentoring skills with the ability to lead diverse teams and develop talent.
Proven ability to identify new opportunities, develop solutions and lead proposals end-to-end.
At least 6–7 years of hands-on functional consulting experience, preferably in Adobe content and marketing processes, with exposure to Analytics, campaign, personalization and other Adobe capabilities and deep functional, industry and client-facing experience.
Exposure to GenAI and agentic AI use cases in marketing, with the ability to translate opportunities into solution approaches, adoption plans and value realization.
MBA from a Tier 1 institute.
Strong consulting, functional and project management experience.
Excellent oral and written communication skills.