Job Description

Job Description - Customer Data Platform (CDP) Manager

Job Title: Customer Data Platform (CDP) | Manager | Industry & Process Global Network Song Practice

Management Level: 07 - Manager

Location: Mumbai, Bangalore, Gurgaon, Hyderabad, Pune

Must Have Skills: Customer Data Platform (CDP), Customer Data Strategy, MarTech strategy, techno-functional and project management experience

Good to Have Skills: Adobe Experience Platform, Salesforce Marketing Cloud, Tealium, Oracle Unity, Agentic AI

Job Summary:

As a Customer Data Platform (CDP) Manager, you will lead strategic marketing transformation initiatives enabled by Customer Data Platforms, AI-driven activation, and data-driven customer engagement. You will advise clients on customer data strategy, audience management, personalization, customer journey orchestration, measurement frameworks, and MarTech modernization while supporting business growth and practice development.

Roles & Responsibilities:

Conduct assessments of client's current data management, Customer Data Platform (CDP) maturity, MarTech capabilities, Operating Model and Governance.
Provide recommendations on optimizing the current stack, define target-state, roadmap and develop use cases/recommendations to improve stack utilization.
Strategize and build client's digital marketing data management program for segmentation, personalization, and activation across digital channels.
Identify data sources and design data cleaning, transformation, and integration approaches for CDP.
Evaluate and recommend new ways of data management through CDP and its integration into the broader marketing technology landscape.
Plan, design, and recommend end-to-end CDP solutions such as Adobe Experience Platform – RT CDP.
Partner with technology solution providers, client IT teams, and marketing agencies to deliver solutions.
Understand and convey the impact of regulations like CCPA, GDPR, and client-specific regulations on data management.
Design integrations between tools/platforms of different vendors/MarTech/AdTech components/data sources.
Stay updated with CDP landscape and engage ecosystem players/vendors for best-in-class digital audience management capabilities.
Develop and manage a team of CDP specialists, including work allocation, project SME support, hiring, and training.
Drive business development efforts and thought leadership in the CDP and digital marketing platform space.
Identify, assess, and lead Agentic AI use cases across CDP workflows, establishing human oversight, governance, and responsible deployment controls.

Professional & Technical Skills:

Must Have Skills: Proficiency in Customer Data Platform (CDP), MarTech transformation, customer data management, and consulting-led delivery
Strong understanding of marketing processes, data management, data strategy, data integration, Customer 360, identity resolution, consent, segmentation, audience activation, personalization, and journey orchestration.
Experience in debugging and troubleshooting digital analytics and marketing platforms.
Hands-on or solution leadership experience with one or more CDP platforms such as Adobe Experience Platform / RT-CDP, Salesforce Data Cloud, Tealium, Oracle Unity, or comparable platforms.
Understanding of Agentic AI applications in CDP, including use-case design, segmentation, audience management, data-driven personalization, platform integration, and responsible AI governance.

Additional Information:

The ideal candidate will possess a strong educational background in business management or a related field, along with a proven track record of delivering impactful solutions in customer data platform.
This position is based at our Mumbai, Bangalore, Gurgaon, Hyderabad, or Pune office.
Good consulting, techno-functional and project management experience is preferred.
Excellent oral and written communication skills
At least 4-5 years of hands-on functional consulting experience preferably in CDP, MarTech, customer data, digital marketing transformation, or adjacent consulting domains.

About Our Company | Accenture