This role is for one of our clients
Company Name: Easylink Services
Industry: Human Resources Services
Seniority level: Mid-Senior level
Min Experience: 3 years
Location: Mumbai
JobType: full-time
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
To support the strategic planning function by generating actionable consumer insights, crafting data-informed creative strategies, and ensuring alignment between brand objectives and audience needs. The role requires a balance of analytical thinking and creative storytelling to help shape effective and inspiring campaigns.
Role deliverables:
Conduct market, category, and consumer
research to identify emerging trends
Translate research and data into clear consumer insights and strategic direction.
Develop creative briefs rooted in insights and business objectives.
Collaborate closely with creative,
account management, and operations teams during
campaign development.
Build and present strategic decks and idea presentations for internal and client meetings.
Participate in client workshops, briefings, and feedback sessions to align on campaign goals.
Mandatory Skills required:
Strong research and analytical skills (quantitative and qualitative).
Ability to synthesize data into compelling narratives and actionable strategies.
Excellent written and verbal communication; strong presentation skills.
Passion for consumer behaviour, pop culture, and emerging trends.
Collaborative mindset and ability to work across teams.
Industry Preferred: Advertising, Events
Optional Skills required:
Experience with research tools like YouGov, Mintel, or Google Trends.
Prior exposure to brand tracking, segmentation studies, or ethnographic research.
Basic understanding of digital media and performance marketing metrics.
Creative writing or storytelling experience.
Qualifications
Bachelor's degree in Marketing, Mass Communication, Psychology, Sociology, or related field.
Minimum 3 years of relevant experience in an advertising agency as planning or marketing strategy role
Language Proficiency Required:
English Professional proficiency (spoken and written).
- Job hoppers would not be preferred
