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Account Manager - Web Analytics

Merkle BB
Chennai
3-5 Years
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Job Description

We are looking for a detail-oriented and data-driven Web Analytics & Reporting Specialist to join our digital analytics team. The ideal candidate will be responsible for tracking, analyzing, and reporting on user behavior across digital platforms to drive actionable insights. This role requires hands-on experience with web analytics tools and strong reporting skills to support data-informed decision-making across marketing, product, and UX teams.

Key Responsibilities:

  • Implement, manage, and maintain web analytics tracking using tools such asGoogle Analytics,Adobe Analytics, or similar platforms.
  • Develop and automatedashboards and reportsthat highlight key performance indicators (KPIs), trends, and user behavior insights.
  • Collaborate with stakeholders to define analytics requirements and deliver timely, accurate reporting.
  • Monitor website performance metrics, user engagement, traffic sources, and conversion funnels.
  • Translate complex data intoclear, actionable insightsand present findings to both technical and non-technical audiences.
  • Work with developers to validate data collection implementations using tools like Google Tag Manager or other tag management systems.
  • Continuously optimize tracking setups to ensuredata accuracy and completeness.
  • ConductA/B tests and performance analysesto inform marketing and UX strategies.
  • Required Skills & Experience:3-5+ years of experience inweb analytics and reporting.
  • Hands-on expertise with tools such asGoogle Analytics (GA4),Adobe Analytics,Google Tag Manager, andData Studio/Tableau/Power BI.
  • Proficient inSQLand/or other query languages for data extraction and manipulation.
  • Strong knowledge of website tagging, cookies, and user tracking methodologies.
  • Excellentdata visualization and reportingskills with the ability to synthesize data into insights.
  • Familiarity with marketing platforms (Google Ads, Meta Ads, etc.) is a plus.
  • Nice to Have: Experience with customer journey mapping and attribution modeling.
  • Background in digital marketing or e-commerce analytics.
  • Familiarity with JavaScript or debugging tools for tag validation (e.g., Chrome DevTools)

More Info

Job Type:
Permanent Job
Industry:
Management Consulting
Role:
Web Analyst
Function:
Analytics/Business Intelligence
Employment Type:
Full time
Open to candidates from:
Indian

About Company

Merkle BB

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

Job ID: 117047003

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Last Updated: 19-02-2026 03:35:40 AM
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