Account Manager - Performance Marketing

Job Title: Account Manager - Performance Marketing

Location: Hyderabad

Delivery Unit: Performance Marketing & SEO

Job Function: Account Management

Location: Hyderabad

About the Company:

GenY Medium is a national, independent digital marketing agency focussed on providing

performance marketing & digital-creative solutions to enterprise brands and post-Series A

startups.

GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the

digital mandates of several iconic national/MNC brands. Read more about us here.

Role:

We are seeking a results-driven Account Manager to join our performance marketing & SEO

delivery unit. In this role, you will manage client relationships, develop marketing strategies,

and ensure successful execution of campaigns that drive measurable results.

You will collaborate with internal teams to optimize performance and achieve client

objectives.

Responsibilities:

Client Management: Serve as the main point of contact for assigned clients, ensuring

their needs are met and expectations exceeded.

Campaign Strategy: Develop and implement performance marketing & SEO strategies

tailored to client goals, including paid search, display advertising, and social media.

Data Analysis: Monitor and analyze campaign performance metrics, providing

actionable insights and recommendations for improvement.

Reporting: Prepare and present regular performance reports to clients, highlighting

key metrics, trends, and optimization strategies.

Collaboration: Work closely with creative, analytics, and technical teams to ensure

cohesive campaign execution and optimization.

Budget Management: Oversee client budgets, ensuring effective allocation of

resources to maximize ROI.

Industry Trends: Stay updated on industry trends, tools, and best practices to provide

innovative solutions for clients.

Knowledge/Skill Set Required:

Strong understanding of performance marketing channels (PPC, SEO) and campaign

strategies.

Ability to analyze data using tools like Google Analytics to derive actionable insights

and optimize campaigns.

Excellent communication and interpersonal skills to build and maintain strong client

relationships.

Strong organizational skills to manage multiple projects simultaneously and meet

deadlines effectively.

Familiarity with marketing automation platforms and advertising tools, enhancing

campaign execution and performance tracking.

Education Qualification / Work Experience Required:

Bachelor's degree in marketing, Business, or Engineering.

Strong understanding of performance marketing (Google & Meta) and SEO.

Excellent communication and interpersonal skills.

Strong analytical mindset with attention to detail.

Ability to manage multiple projects and clients simultaneously.