Role Overview
As the Account Manager - Paid Media, you will be the key contact for assigned clients, responsible for achieving growth KPIs through sustainable, data-backed advertising strategies. You'll collaborate with internal strategists and performance teams to plan scaling initiatives, oversee flawless campaign execution, and ensure strong client relationships.
Key Responsibilities
Client Strategy & Communication
- Manage relationships with client founders, CMOs, and marketing heads
- Lead weekly performance review meetings and translate data into actionable insights
- Align client expectations, growth goals, and media strategy to business objectives
- Oversee client P&L for ad investments, balancing growth and efficiency
Performance Management & Reporting
- Monitor campaigns across Meta, Google, YouTube, LinkedIn, and other platforms
- Ensure CAC, ROAS, CTR, and CVR targets are met through data-driven optimizations
- Identify performance issues and propose improvement strategies
- Build and present clear, insightful performance reports
Scaling & Strategy Development
- Collaborate with the strategy team to design account growth roadmaps
- Recommend budget allocation, funnel strategy, and audience expansion
- Audit creatives and landing pages to guide strategic decisions
- Suggest new platform testing or automation opportunities
Execution Oversight & Team Coordination
- Ensure daily ad operations and reporting tasks are completed accurately
- Translate strategic goals into actionable steps for internal teams
- Track progress, review deliverables, and maintain quality standards
- Coach junior team members on performance marketing and communication
Process & System Development
- Create SOPs and templates for reporting, campaign audits, and reviews
- Maintain workflow consistency and structured documentation
- Contribute to automation and dashboard projects that enhance efficiency
Requirements
- 4-7 years of experience in performance marketing or digital strategy (preferably agency-side)
- Proven record managing 50L-2Cr+ monthly ad spends across platforms
- Strong knowledge of Meta Ads, Google Ads, and analytics tools (GA4, Mixpanel, etc.)
- Data-driven mindset with excellent analytical and problem-solving skills
- Exceptional client management and communication abilities
- Strategic thinker able to connect marketing metrics with business growth
- Experience mentoring small teams and improving internal workflows
Preferred Skills
- Experience with AI or automation tools for optimization and reporting
- Understanding of multi-touch attribution, blended ROAS, and funnel measurement
- Exposure to D2C, SaaS, or healthcare sectors
- Familiarity with Looker Studio, Supermetrics, Slack, and Asana/ClickUp
