About The Opportunity
A fast-growing business in the B2B SaaS and cloud communications / customer-experience sector, focused on delivering enterprise-grade solutions to channel partners and retail customers. We are expanding our offline marketing capability to strengthen in-store presence, improve brand experience at retail, and drive conversions through best-in-class POSM and retail activations.
Role: Trade Marketing Account Manager (Offline Marketing / POSM)
Role & Responsibilities
- Own end-to-end POSM execution: brief creative, manage print/production, coordinate delivery, and ensure store-level installation across assigned regions.
- Develop and implement trade-marketing plans and retail activation calendars aligned with sales objectives and channel strategies.
- Manage vendors and third-party suppliersnegotiate scopes, monitor quality, and enforce SLAs to meet timelines and budget targets.
- Drive visual merchandising standards and compliance through regular store audits, corrective-action plans, and field team coordination.
- Collaborate with sales, operations, and creative teams to adapt POSM collateral for local rollouts and promotional campaigns.
- Track and report campaign performance and retail KPIs; identify improvement opportunities to optimise ROI from offline initiatives.
Skills & Qualifications
Must-Have
- POSM Management
- Trade Marketing
- Visual Merchandising
- Retail Execution Tools
- Print Production Management
- Vendor Management
Preferred
- Retail Analytics
- Field Sales Coordination
- Budget Management
Benefits & Culture Highlights
- On-site role with frequent field engagementhigh visibility to commercial leadership and rapid impact on sales outcomes.
- Collaborative, execution-focused environment with clear career paths into trade & channel leadership roles.
- Competitive compensation, performance incentives, and opportunities for cross-functional skill development.
Keywords: trade marketing, POSM, point-of-sale materials, visual merchandising, retail activation, retail execution, vendor management, print production, store audits, field marketing.
Skills: visual merchandising,print production management,retail,store,merchandising,offline marketing,management,sales,drive,vendor management
