Location: Mumbai (On-site)
Experience: 3+ Years
About Homegrown: Homegrown is India's next-gen culture and lifestyle ecosystem for the creative class.
The Homegrown Ecosystem is powered by i. Digital media platform & network ii. Creative Agency & Production House iii. Events & Experiences iv. IPs - The Homegrown Festival (Formerly #HGStreet) v. Homegrown Music Label in partnership with global Atlantic Records
Through our 1) digital media publication/network reaching millions of Genz & Millennial Indian consumers we build the identity for emerging voices for all facets of contemporary youth culture
2. Culture first agency and production house connect brands with today's consumer's ways that drive culture forward
3.Through our events and experiences we create cultural and community impact on the ground;
4.Our IPs drive our cultural imprint forward. 5. Homegrown Music Label in partnership with Atlantic records is to platform next-gen Indian talent. From India to the world.
Website: homegrown.co.in
Homegrown Main : https://www.instagram.com/homegrownin/
Homegrown Voices : https://www.instagram.com/homegrownvoices/
Homegrown Festival : https://www.instagram.com/homegrowninfestival/
Homegrown Music : https://www.instagram.com/homegrowninmusic/
Cultural impact:
- Multi-platform creative campaigns across digital, social, experiential, and content
- 150+ global and local brand launches and experiences
- 1.5L+ attendees across events and festivals
- Co-ownership of premium IPs with brands like Bacardi, Suntory Toki and more
Recognition:
- ADWEEK's Fastest Growing Agencies Worldwide
- Campaign Asia's Event Marketing Awards
Notable Clients: Bacardi, Budweiser, TATA.EV, Puma, Nike, adidas, Casio, Diageo, Suntory Toki, Crocs, Singapore Tourism Board, Don Julio, Absolut, NOTHING, Pinterest
Experience with client communication, basic strategy support, team coordination, project assistance, and understanding of production processes and media analytics.
To be curious about contemporary youth culture and emerging trends in the creative industries.
To contribute to innovative and fresh approaches to culture marketing and partnerships driven by purpose, community, storytelling, design, and aesthetic sensibilities. (We prefer candidates with agency background or relevant internship experience)
Responsibilities
- Support in identifying new business opportunities and assist in managing revenue streams across projects. Assist in pitching new businesses alongside senior team members, developing presentation skills.
- Support cross-functional teams in delivering creative thinking and ideas on youth culture marketing.
- Assist in defining scope of work on campaigns/projects and support budget coordination.
- Work closely with senior marketing and brand solutions team members on all assigned projects.
- Support operations and workflow coordination across campaigns/projects under the guidance of senior team members.
- Learn to take initiative and support junior team members while developing leadership skills.
- Assist in producing multi-format and multi-platform digital campaigns, photo and video shoots, influencer marketing, digital and experiential festivals for both brand and homegrown IPs.
- Client coordination and support: assist in ensuring timelines and deliverables are met and support cross-functional teams; help manage expectations for effective campaign execution.
- Participate in brainstorms and contribute creative ideas and concepts: bring fresh perspectives to campaigns that connect with Indian creative youth culture and identity.
- Develop understanding and interest in contemporary youth culture trends, creative communities, insights, and needs that can be mapped to brands.
- Support thought leadership initiatives with partners in youth culture, branded content, and digital media.
- Assist senior leadership in tracking projections and goals.
- Support delivery management and assist with client budget tracking, billing coordination, and reconciling fee and project budgets.
Skills & Experiences
- Eagerness to learn and push boundaries of creativity and marketing. 3+ years of related industry experience in a creative agency, digital marketing, or digital publishing: required
- Basic understanding of multi-format and platform-branded execution: digital, video, social, influencer, experiential, and more. 3+ years of client communication experience.
- References from previous work or internships will be beneficial. Ability to work effectively in a team environment and support team coordination.
- Interest in marketing and advertising, with curiosity about content, digital strategy and storytelling, technology, and emerging trends
- Basic understanding of production processes, project coordination across multiple formats, including digital, social, film, photography, editorial, and experiential.
- Willingness to learn negotiation skills and business development
- Ability to work in a creative, lean, fast-growing startup environment, supporting multiple projects in a fast-paced setting.
- Organized, proactive, solutions-driven, analytical mindset with creative problem-solving approach
- Ability to support multiple projects simultaneously across different formats and platforms.
- Good communication and presentation skills – clear and engaging.
- Basic budget tracking and resource coordination experience
- Keen interest in youth culture and the arts, film, fashion, lifestyle, and more. Alignment with the Homegrown brand's voice and values
- Understanding of digital storytelling, social distribution, and basic analytics. Proficiency in Excel, Google Slides, Google Docs, and Google Drive.
- Good sense of design and aesthetic appreciation.
- Candidates with experience in a traditional creative agency or relevant internships would be preferred.
