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Aptita

Account Manager AV /TV

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  • Posted 5 months ago
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Job Description

JD - Account Manager- Offline Media

JD - Account Manager- Offline Media

Role - Offline Media Exp : 2-5 yrs Shifts: rotational & US (flexible) Work culture: Hybrid Skill Set : TV Activation(BARC),YUMI,MAP,TAM Email [Confidential Information] TV planning - Use secondary data Software (BARC G MAP) to arrive at actionable solution.

  • Media buying - Negotiated advantageous contracts with media vendors, ensuring the most effective use of budget resources.
  • Client solutions - Campaign tracking, evaluation and reporting on ongoing client activities. Presenting the pre G post campaign analysis in TV Planning - Develop G execute the new media Plans strategy By using data sites (BARC G TAM)
  • Digital Planning - Develop, execute G optimize the digital planning by using (Comscore, Google Insider, GWI) G Execute On Meta, Google G Youtube.
  • Biddable & Influencer Marketing - Drive Brand awareness G consideration campaign on YouTube, Meta G other channels. With Paid Online Campaigns and Influencer marketing Campaigns.

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The Client Sales Planner (CSP) is responsible for assisting the sellers (CSMs/CSEs) in their sales efforts, by processing and maintaining the television commercial airtime schedules

The Client Sales Planner assists with a wide range of sales-related functions including direct contact with client stations and media buyers and/or media buyers at the advertising agencies

Responsibilities Include, But Are Not Limited To

Accurately input and transmit sales orders to client television stations

Process and maintain revisions to sales orders

Inform agency media buyers of program changes and outstanding pre-empts

Ensure all orders are confirmed in a timely manner and Darwin (Broadcast Booking System) accurately reflects order status

Process weekly Pre-Log/Post-Log requests from agencies

Approve Agency Accepted manual Makegoods and transmit to the station

Transmit Rep Pending Makegoods to Agency

Pull posts and negotiate Under-Delivery (UD) weight

Collaborate with stations to build and negotiate Makegoods offers

Money tracking for Cash in Advance orders

Analyze TV ratings data (Nielsen and comScore)

Update Darwin to ensure programs are accurate

Requirements

4 years + experience in a TV Linear/Broadcasting

Proficiency with major broadcasting platforms like DARWIN, MediaOcean, Prisma

Experience working with budgets, understanding of pacing, and the ability to make necessary adjustments as required

Demonstrates exceptional attention to detail, ensuring accuracy and precision in all tasks and deliverables and ensuring timely and successful completion.

Capable of seamlessly transitioning between different tools and systems, ensuring efficient and effective campaign management.

Maintains a proactive approach to staying on top of everything within the process to support evolving client needs.

Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills, are required.

Experience in an analytical, results-oriented environment with external customer interaction.

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About Company

Job ID: 126964805