Account Group Head

Group Account Head – The Cocktail Story

Position

Group Account Head (Experiential Marketing & Brand Solutions)

Location

Delhi / Mumbai

About The Cocktail Story

The Cocktail Story is a 360° experiential marketing and production agency specializing in alco-bev brands. We create integrated campaigns across events, experiences, activations, retail, digital, content, production, fabrication, and brand strategy for some of the world's leading beverage brands.

Role Overview

The Group Account Head is responsible for leading client relationships, driving business growth, ensuring flawless project execution, and managing a team of Account Managers and Client Servicing professionals.

This role combines strategic thinking, commercial ownership, and leadership to grow existing accounts while bringing in new business opportunities.

Key Responsibilities

Client Leadership & Relationship Management

Serve as the primary strategic point of contact for key clients.

Build strong relationships with brand managers, marketing heads, procurement teams, and leadership stakeholders.

Lead client meetings, presentations, and quarterly business reviews.

Identify opportunities to grow existing accounts through upselling and cross-selling services.

Ensure exceptional client satisfaction and retention.

Business Growth & Revenue Ownership

Own annual revenue targets assigned by the organization.

Develop account growth plans for each client.

Drive new business opportunities through networking, referrals, and industry relationships.

Identify opportunities across events, activations, retail, fabrication, digital, and content.

Support leadership in pitching and closing new business.

Strategic Planning

Translate client briefs into impactful marketing and experiential solutions.

Collaborate with strategy, creative, digital, operations, and production teams.

Lead campaign planning from concept to execution.

Ensure all ideas align with client objectives and business goals.

Team Leadership

Lead and mentor Account Managers and Client Servicing Executives.

Establish clear KPIs and performance expectations.

Conduct regular team reviews and training sessions.

Ensure team members maintain strong client communication and project management standards.

Project & Execution Oversight

Oversee execution of campaigns, activations, events, and brand experiences.

Ensure projects are delivered on time, within scope, and within budget.

Manage escalation points and resolve client concerns proactively.

Maintain quality control across all deliverables.

Commercial & Financial Management

Own account profitability and contribution margins.

Review estimates, scopes of work, and commercial proposals.

Track revenue realization, billing status, and outstanding payments.

Work closely with finance teams to ensure timely collections.

Monitor project profitability and cost efficiencies.

Internal Collaboration

Work closely with:

Creative Team

Strategy Team

Digital Team

Production Team

Operations Team

Finance Team

Ensure seamless communication and project delivery across departments.

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KPI & Success Metrics

Revenue

Achieve assigned annual revenue target.

Grow existing accounts year-on-year.

Client Retention

Maintain high client satisfaction.

Retain and expand key accounts.

Profitability

Ensure healthy project margins.

Improve account profitability.

Team Management

Team utilization and productivity.

Employee development and retention.

New Business

Number of new opportunities generated.

Number of new clients acquired.

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Required Experience

8–12+ years in experiential marketing, events, advertising, media, or brand solutions.

Strong experience managing FMCG, Alcobev, Lifestyle, Luxury, or Hospitality brands.

Proven track record of managing large-scale client relationships.

Strong commercial and negotiation skills.

Experience leading and developing teams.

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Required Skills

Client Servicing

Strategic Thinking

Business Development

Revenue Management

Team Leadership

Presentation Skills

Budget Management

Stakeholder Management

Negotiation

Project Management

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Ideal Candidate

Entrepreneurial mindset.

Strong network within brands and agencies.

Commercially driven and target-oriented.

Solution-focused and proactive.

Comfortable managing multiple high-value accounts simultaneously.

Passionate about experiential marketing, culture, and consumer experiences.

Reporting To

Founder / Business Director

Team Managed

Account Managers, Senior Account Managers, Client Servicing Executives, and Project Leads.