Account Executive - Content & Social Media
ABOUT THE ROLE
Position: Account Executive - Content & Social Media
Place: Delhi
About us:
Founded in 2017, ON PURPOSE exists to use the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good.
The Culture We Proudly Offer
More than words, ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like 6 days of paid leave for all menstruating employees; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of D&I Ke Gunde who are trained to help us challenge our biases and create a more inclusive workplace. Don't just take our word for it - in 2024, ON PURPOSE won Diversity Champion Award at ICCO Global Awards, Best Asia-Pacific Midsize Agency to Work For at PRovoke Media, Best Agency of the Year, Mid-Sized at ET Kaleido Awards and Social Impact & Policy Communication Agency of the Year at PRMoment.in. We've only just begun and would love to have you part of our growing tribe of people committed to social change.
Your Roles and Responsibilities
- Conceptualise and execute social media and content strategies that align with client objectives, sector context, and brand voice.
- Translate complex policy, development, and corporate narratives into clear, engaging, platform-native content.
- Lead day-to-day content planning across platforms including LinkedIn, Instagram, X, YouTube, and emerging channels.
- Develop content calendars grounded in insights, trends, and performance data.
- Write, edit, and quality-check high-impact copy across formats including statics, carousels, reels, short-form video, GIFs, and long-form posts.
- Apply strong visual storytelling sensibilities while collaborating with designers and video editors.
- Use AI tools responsibly for ideation, copy refinement, caption variations, SEO optimisation, and performance analysis.
- Stay updated on evolving AI-led content tools, platform algorithms, and creator economy trends.
- Ensure content is optimised for discoverability, accessibility, and platform best practices.
- Set and track content KPIs including engagement, reach, CTR, growth, and qualitative sentiment.
- Analyse performance dashboards and social listening data to derive actionable insights.
- Adapt content in real time based on audience behaviour, platform trends, and campaign performance.
- Maintain strong sector sensitivity across climate, health, education, gender, and tech narratives.
- Support influencer and KOL engagement from content planning to execution, where required.
- Manage publishing workflows using social media management tools such as Hootsuite or equivalent platforms.
- Ensure brand consistency across tone, messaging, visual language, and compliance guidelines.
- Coordinate closely with internal teams including strategy, design, video, and client servicing.
- Manage multiple accounts simultaneously while meeting tight deadlines and quality benchmarks.
- Participate in client discussions with confidence, clarity, and solution-oriented thinking.
- Anticipate client needs and proactively recommend content and format innovations.
- Uphold high editorial standards, accuracy, and ethical communication practices.
- Document learnings, content frameworks, and best practices for internal knowledge building.
- Contribute to agency-wide content innovation, experimentation, and culture-building initiatives.
What You'll Need (must haves for the role) :
- 1 to 3 years relevant work experience of social media in planning and managing content in a corporate or agency setting
- Bachelor's degree in Journalism, English, Communications, or related field
- Strong customer service and project management skills
- Excellent communication, interpersonal, and negotiation skills
- Highly organized and solution-oriented
- Detail-oriented and able to prioritize
- Self-starter and able to work efficiently under pressure
What Would Be Nice to Have
- Master's degree in Journalism, English, Communications or related field
- Experience managing large account portfolios
- Ability to integrate social media into PR plans
- Freshly brewed coffee-making skills. But don't worry, we won't judge you for it.
What You Can Expect From Us
- A safe, yet challenging work environment: As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organisation.
- An investment in growth and learning: We're bringing the best of communication techniques to solve some of India's most troubling social issues. You'll learn and grow with us.
- A space to make your own: if you have the talent, ambition and willingness to learn, you'll most definitely find your own space in communications that you can own and hone.
ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.
Industry Recognition
- Best Culture of the Year - Campaign India, 2025, 2023, 2022
- Best Diversity & Inclusion Company of the Year - Campaign India, 2025, 2022
- PR Team of the Year - Campaign India, 2025, 2022, 2021, 2020 & 2019
- Best Organisation for Women Empowerment - Women Achievers Summit, 2024, 2023, 2022 & 2021
- Championing Diversity Award - ICCO Global Awards, 2024
- Best Asia-Pacific Mid-size Agency to Work For - PRovoke Media, 2024
- Agency of the Year, Mid-Sized, ET Kaleido Awards, 2024
- Social Impact & Policy Communication Agency of the Year - PRMoment.in, 2024 & 2023
- Fastest Growing Consultancy in India - Provoke Media, 2023
- Mid-Size Agency of the Year - Agency Reporter, 2022
- Fastest Growing & Rising Consultancy of the Year, IPRCCA, 2021 & 2020
- Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020
- Diversity Campaign Winner - Women Leading Change, Campaign India 2022
- Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2022, 2020 & 2019
- PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2022, 2021, 2020 & 2018
Media Handles:
- Website: http://www.onpurposeconsulting.in/
- Instagram: https://www.instagram.com/onpurposecomms/
- LinkedIn: https://www.linkedin.com/company/on-purpose-comms/
- Twitter: https://twitter.com/onpurposecomms
