Account Director

Designation - Account Supervisor to Account Director

Location - Mumbai

Experience - 5 to 10 years

Role objective:

We are looking for a seasoned Group Account Manager with strong expertise in BTL and experiential marketing to lead key client relationships and drive business growth. The role requires a balance of strategic thinking and flawless execution, with a focus on delivering high-impact brand experiences and expanding client partnerships.

1. Client & Account Management

Manage and grow key client accounts.

Act as the primary point of contact and build strong, long-term client relationships

Understand client objectives and translate them into effective marketing solutions

Proactively identify opportunities for business growth within existing accounts

2. Campaign Planning & Execution

Lead end-to-end execution of BTL and experiential campaigns including:

o Brand activations

o Retail and in-store promotions

o Roadshows and on-ground activations

o Events and experiential marketing

o Product launches

o Influencer-led campaigns

Ensure timely delivery, quality control, and adherence to budgets

Collaborate with internal teams (creative, operations, production) for seamless execution

3. Business Development

Identify and convert new business opportunities

Contribute to client pitches with strategic and creative inputs

Drive revenue growth through upselling and cross-selling

Meet and exceed revenue and profitability targets

4. Strategic & Proactive Thinking

Develop proactive ideas and innovative briefs aligned with client goals

Stay updated on industry trends and bring fresh, relevant solutions to clients

Provide strategic direction to enhance campaign effectiveness and ROI Mandatory

Skills required:

5 to 10 years of experience in BTL / experiential marketing

Minimum 4–5 years of experience in pure-play BTL agencies (mandatory)

Proven experience managing large accounts.

Strong understanding of advertising, production, and on-ground operations

Excellent client servicing, presentation, and communication skills

Ability to manage multiple projects in a fast-paced environment