Role Overview
We are seeking a seasoned Account Manager to lead and grow our Government Initiatives vertical. The ideal candidate is a strategic thinker and a skilled executor who can bridge creative campaign vision with flawless on-ground delivery. You will serve as the primary liaison between government clients, internal creative and operations teams, and senior stakeholders — ensuring every initiative is impactful, timely, and aligned with public-sector objectives.
Key Responsibilities
Campaign Strategy & Creative Design
- Conceptualise and lead end-to-end creative campaigns tailored to government mandates and public outreach goals.
- Translate complex policy messages into compelling, citizen-centric communication across multi-channel platforms (digital, OOH, print, events).
- Collaborate with creative teams to develop campaign narratives, visual identities, and messaging frameworks.
- Ensure all campaign content adheres to government guidelines, regulatory norms, and brand standards.
Client Relationship Management
- Act as the single point of contact for government clients — ministries, PSUs, state bodies, and allied agencies.
- Build and nurture long-term relationships with key decision-makers and officials across departments.
- Conduct regular review meetings, present campaign progress reports, and manage client expectations proactively.
- Identify and pursue upsell and cross-sell opportunities within existing government accounts.
Campaign Execution & Stakeholder Coordination
- Own end-to-end campaign execution — from brief and approval workflows to production, launch, and post-campaign analysis.
- Coordinate cross-functionally with internal teams including creative, digital, legal, procurement, and finance.
- Manage vendor and agency ecosystems; oversee timelines, budgets, and quality benchmarks.
- Drive internal stakeholder alignment; present campaign plans and secure buy-in at leadership level.
Governance & Reporting
- Maintain meticulous project documentation, compliance records, and campaign trackers.
- Prepare and present MIS reports, post-campaign analyses, and strategic reviews.
- Ensure adherence to procurement and tendering protocols applicable to government contracts.
Required Skills & Competencies
Core Competencies
- Creative Campaign Design — proven ability to craft and oversee integrated communications campaigns.
- Client Management — demonstrated track record of managing senior-level government or institutional clients.
- Stakeholder Engagement — adept at navigating complex multi-stakeholder environments (internal and external).
- Project Management — strong command over timelines, resources, budgets, and risk mitigation.
- Strategic Thinking — ability to align campaign objectives with broader policy and organisational goals.
- Communication & Presentation — excellent verbal, written, and visual storytelling capabilities.
- Negotiation — skilled in contract discussions, vendor management, and scope negotiations.
Technical & Domain Skills
- Proficiency in campaign management tools, CRM platforms, and project tracking software.
- Working knowledge of government procurement processes (GeM, tender/RFP frameworks).
- Familiarity with digital campaign ecosystems — social media, programmatic advertising, and analytics dashboards.
- Understanding of public policy, governance structures, and regulatory compliance in the Indian context.
Qualifications & Experience
- Bachelor's degree in Marketing, Communications, Public Policy, Business Administration, or a related field. MBA preferred.
- 13 – 16 years of total professional experience, with at least 8 years in account management or client-facing roles.
- Minimum 5 years of experience managing large-scale, multi-stakeholder campaigns.
- Prior experience working on government projects / public sector mandates is a significant advantage.
- Experience with central/state government ministries, PSUs, or autonomous bodies will be given preference
- Familiarity with Integrated Communications Campaigns for government schemes (e.g., flagship national programmes) is a strong differentiator.
What We Offer
- Opportunity to lead high-impact national campaigns that shape public awareness and policy outcomes.
- Collaborative, high-growth environment with exposure to India's top government and public-sector clients.
- Competitive compensation package commensurate with experience.
- Learning and development programmes, leadership mentoring, and a clear career progression path.
Skills: client management,government project management,creative campaign design
