Account Director- Client Servicing

Job Description- Account Director

About the Company:

OktoBuzz Digital Solutions Pvt. Ltd. is a Mumbai based Digital Marketing Agency working with premier clients like Citi India, Amazon Singapore, Hamleys India, Norton India, Forbes India, CNBC Tv18, Crossword, Hockey World Cup 2018, Simon and Schuster, Satva India and the US, Amazon.in - Westland Publishing (Authors like Amish Tripathi, Chetan Bhagat, Ashwin Sanghi) and more. We build digital go-to-market strategy for clients with focus on brilliant creativity combined with a deep understanding of consumer behaviour on social platforms. Parallel to this is expertise in performance driven ad planning with strong pedigree in attribution based campaign planning and execution.

From a Culture point of view we got featured on:

• Channel News Asia as a part of the GenZ documentary series.
• BBC news India as a Happier place to work.
• Global Happiness Coach- Kyla Mitsunaga's International book On Growing
  
  

Know more about us at www.oktobuzz.com

Location: Andheri (E)

Responsibilities

Business Development and Effective Presales:

• Participate in the strategic planning process and drive key initiatives that can provide a strategic advantage to Oktobuzz. In collaboration with the leadership team, define right client segment for Oktobuzz
• Strengthen pre-sales capabilities of Oktobuzz for effectively understanding and responding to client needs, in cognizance of their budgets, thereby improving enquiry-conversion rate
• Introduce pre sales practices to effectively manage the entire lifecycle of leads - from requirement gathering stage, commercial management to client onboarding stage
• Identify and prioritize presales activities for the leads. Take regular team reviews to ensure timely submission of approaches and proposals.
• Track proposals to closure (sign-off) oversee client onboarding activities. Participate in proposal negotiation, where required
• Allocate right account manager to client that would best fit into the client's needs and style of operation, as per the resource availability
• Support the account management team in designing right solution for clients and preparing a winning pitch
• Participate in pre sales activities for clients and win marquee deals that would enhance Oktobuzz's brand and credibility in priority segments
  
  

Client Growth & Coordination

• Managing new and existing client accounts.
• Develop Oktobuzz's capabilities in aptly understanding client needs, whether expressed or latent.
• Define a robust approach to seek and record client inputs, and identify and validate the approach to meet client needs.
• Strengthen mechanisms for collaborating with internal stakeholders (creative team, arts team, paid media team) for timely completion of activities to meet client commitments
• Help the team and client to decode critical briefs and present the same to the client.
• Track the ROI for each client and guide the team in identifying possible ways of improving the same.
• Build and maintain relationships with clients often through regular face to face contact and meetings.
• Build strong, long-term client relationships and be a first point of contact for certain critical clients.
• Identify early signs of possible discomfort, and do a course correction to ensure client satisfaction
• Encourage the account management team have a customer centric approach for delivering client commitments
• Educate the client so they are able to grow with us.
• Introduce client engagement practices for strengthening client relationships and periodically gauging client feedback.
• Be proactive and help the clients grow their business.
• Ensure we have a Positive Satisfaction score from our clients
  
  

Building Organizational Capabilities (people, Process, Technology)

• To build a highly capable and engaged Account Management team at Oktobuzz, focused on continuously enhancing value creation for our clients in collaboration with the other teams.
• Monitor the KPIs/PPIs defined for the Account Management team
• Identify the outliers or major deviations from the target, both negative and positive, and identify root-causes of these deviations
• Take necessary corrective and preventive action taken to minimize negative outliers / target misses.
• Review the reasons for positive deviations and check its applicability in other accounts on pilot basis. If successful, make necessary changes in the process in consultation with the Business Head
• Assess people capability and drive people capability improvement initiatives to continuously enhance people capability, through hiring, learning (incl. mentoring) and development
• Contribute in building knowledge assets and promote knowledge-sharing initiatives
• Be actively involved in hiring as well as in maintaining the morale, performance and engagement levels within the team
• Set performance expectations, review team performance and provide constructive feedback
• Identify learning needs of the team and provide a learning environment through training, assignments, knowledge-sharing sessions, etc. Mentor the team to be successful in their current role and meet their career aspirations
• Support implementation of employee effectiveness initiative such as wellness programs, quality of life, and organizational effectiveness interventions across the teams
• Paint an inspiring picture of the future of the business which is visible at all levels
• Support implementation of HR engagement initiatives to align employees to Oktobuzz vision and values
• Ensure we mindfully execute projects to ensure quality of deliverables and profitability of projects are maintained
  
  

Strategy

• Work with clients to create a digital media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients industries.
• Participate in the strategic planning process and drive key initiatives that can provide a strategic advantage to Oktobuzz. In collaboration with the leadership team, define right client segment for Oktobuzz
  
  

Performance Reporting

• Working with the team and analyzing and reporting social media actions on a monthly basis for successes and new opportunities.
• Monitoring budgets, spends and revenue and explaining cost factors to clients are also part of the profile.
• Manage the team and mentor them as and when necessary.
• Generate accurate and timely reports on the status of all accounts
• Follow up with the clients for timely payments.
• Continue to refine and define our social marketing process.
  
  

Knowledge

• Taking OktoBuzz as a brand and helping in PR.
• Identify new clients and potential business opportunities as well as upselling products and services.
• Keeping a track & being updated about latest trends in Digital industry and being proactive in updating it to the internal team and executing the same for clients.
  
  

Work Experience

9+ years in Team management, strategy and planning.

Skills Required

• Strong Account Management and Team Management skills
• Proven experience in Sales and Team Leadership
• Excellent Project Management skills
• Ability to build and maintain strong client relationships
• Effective communication and negotiation skills
• Strategic thinking and problem-solving abilities
• Ability to thrive in a fast-paced and dynamic environment
• Experience in the branding and marketing industry
  
  

Qualification

Graduate in any stream