Account-Based Marketing (ABM) Specialist (Industrial Accounts)

Company: Steamax Envirocare Private Limited

Location: Delhi

Job Type: Full-Time

Department: Marketing

Reporting To: Chief Growth Officer

About Steamax Envirocare

Steamax Envirocare helps industrial plants transition from coal, oil, and gas-fired boilers to clean biomass-based steam solutions. We provide sustainable energy solutions that help industries reduce fuel costs and carbon emissions.

We are looking for an Account-Based Marketing (ABM) Specialist to lead outbound marketing initiatives targeting industrial customers. You will work closely with the Chief Growth Officer, Sales Engineers, and the Content and Design teams to identify target accounts, engage key decision-makers, and generate qualified leads for the sales team.

Key Responsibilities

• Industrial Account Research: Build, maintain, and update a database of target industrial accounts across relevant sectors and regions.
• Account Prioritisation: Identify and prioritise target accounts based on industry, geography, business potential, and suitability for Steamax's solutions.
• Decision-Maker Mapping: Identify key decision-makers, including plant heads, utility managers, engineering heads, energy managers, and procurement professionals.
• Outbound Marketing: Plan and execute personalised outreach campaigns tailored to target accounts and relevant decision-makers.
• Lead Generation: Generate qualified leads and coordinate with Sales Engineers to support follow-ups, proposals, and conversions.
• Content Coordination: Work with the Content and Design teams to develop case studies, company profiles, one-pagers, and industry-specific email campaigns.
• Campaign Performance: Track outreach activities, engagement, lead quality, and campaign results; recommend improvements based on performance.
• Data Management: Maintain accurate account and contact records using relevant research and lead-generation tools.

Qualifications

• B.Tech/B.E. in Mechanical, Chemical, Energy, or a related engineering discipline; alternatively, an MBA in Marketing with a technical background.
• 2–5 years of experience in B2B Marketing, Account-Based Marketing, Market Research, or Inside Sales.
• Experience in industrial, engineering, manufacturing, energy, or other technical B2B sectors will be preferred.

Required Skills

• Account-Based Marketing (ABM)
• B2B Outbound Marketing and Lead Generation
• Industrial Market Research and Account Mapping
• Decision-Maker Identification and Contact Research
• Personalised Email Outreach and Campaign Management
• Data Management and Campaign Reporting
• Familiarity with lead-generation and prospecting tools such as Lusha, Apollo, RocketReach, or similar platforms.
• Strong communication, analytical, and coordination skills.

Who Should Apply

Candidates who understand industrial B2B markets, enjoy researching target companies, and can build structured outbound campaigns to generate meaningful sales opportunities will be a good fit for this role.

Interested candidates can apply with their updated CV. [Confidential Information]