ABM Lead

Salary: ₹65,000 - ₹70,000 per month

Location: Noida (Work from Office)

Requirements:

• Experience: 0.5 to 2+ years of hands-on B2B outbound or ABM execution experience (agency or in-house B2B SaaS).  
•  Copywriting Skills: Exceptional writing skills to craft punchy, conversational copy that drives replies.  
•  Communication: Strong written and spoken English, comfortable managing calls with US/UK/EU clients.

Role Description

This is a full-time, on-site ABM (Account-Based Marketing) Lead role located in Dwarka. The ABM Lead will be responsible for designing and implementing account-based marketing strategies, creating personalized campaigns targeted at key accounts, overseeing campaign execution, and measuring their performance. The role also involves collaborating with sales and marketing teams to align goals, analyzing customer needs, and using data-driven approaches to grow client relationships. This position requires managing multiple accounts while maintaining high-quality deliverables and results.

Qualifications

• Expertise in Account-Based Marketing strategies and campaign management
• Strong skills in market research, data analysis, and insights generation
• Proficiency in developing targeted messaging, content creation, and communication strategies
• Experience with marketing automation tools and CRM systems
• Strong project management and organizational skills, with the ability to prioritize tasks effectively
• Excellent communication, teamwork, and stakeholder collaboration skills
• Bachelor's degree in Marketing, Business Administration, or a related field
• Previous experience in the recruitment industry or similar service-based sectors is advantageous