Job Role: ABM & Marketing Analytics Specialist
EXP: 3 - 5 Yrs
Location: Hyderabad
Job Mode: Hybrid
Job Type: Full time
Shift timings: 12PM - 9 PM (IST)
We are looking for an ABM & Marketing Analytics Specialist who can support account-based marketing campaigns, campaign coordination, prospect journey tracking, and marketing performance analytics.
This role will work closely with marketing, sales, business stakeholders, content, design, and digital teams to plan, execute, track, and optimize ABM and demand generation campaigns. The ideal candidate should have strong experience in HubSpot/CRM, marketing analytics, campaign reporting, and lead funnel tracking.
The role requires someone who can not only coordinate campaigns, but also analyze prospect engagement, identify conversion gaps, share actionable insights, and help improve lead-to-opportunity conversion.
ABM & Campaign Execution
- Plan and support ABM campaigns for priority accounts, industries, and buyer personas.
- Build and maintain target account lists, contact lists, persona maps, stakeholder maps, and campaign trackers.
- Coordinate campaign execution across LinkedIn Ads, Google Ads, email campaigns, landing pages, webinars, events, content promotions, and sales outreach.
- Work with sales and business teams to align account priorities, messaging, follow-up actions, and campaign objectives.
- Track campaign timelines, approvals, dependencies, blockers, and action items to ensure smooth execution.
Marketing Analytics & Prospect Journey Tracking
- Track the complete prospect journey across campaigns, website visits, landing pages, email engagement, paid media, CRM activity, and sales follow-up.
- Use HubSpot and analytics tools to monitor lead source, campaign influence, engagement history, lifecycle stage movement, and conversion performance.
- Analyze MQL, SQL, opportunity, pipeline, and conversion trends to identify gaps and improvement areas.
- Create reports and dashboards covering impressions, clicks, CTR, CPC, CPL, leads, MQLs, SQLs, opportunities, pipeline influence, and account engagement.
- Share clear insights and recommendations to improve campaign performance, lead quality, and lead-to-opportunity conversion.
- Maintain campaign dashboards, lead trackers, funnel reports, and account engagement reports.
Research & Account Intelligence
- Conduct account, industry, competitor, and persona research to support ABM campaigns.
- Identify key decision-makers, buying committees, business challenges, market signals, and engagement opportunities within target accounts.
- Use tools such as LinkedIn Sales Navigator, ZoomInfo, HubSpot, Google Analytics, Factors.ai and other research platforms to support targeting and outreach.
Stakeholder Coordination
- Coordinate with marketing, sales, business leaders, content, design, digital teams, and agencies to move campaigns forward.
- Document campaign updates, meeting notes, decisions, action items, lead flow updates, and performance insights.
- Provide regular updates to stakeholders on campaign progress, account engagement, lead movement, and conversion opportunities.
Required Skills & Experience
- 3–5 years of experience in ABM, B2B marketing analytics, demand generation, campaign operations, or marketing research.
- Strong understanding of Account-Based Marketing, target account planning, persona mapping, and sales-marketing alignment.
- Hands-on experience with HubSpot or similar CRM/marketing automation platforms.
- Strong knowledge of marketing analytics, funnel tracking, prospect journey analysis, and campaign performance reporting.
- Experience using analytics tools such as Google Analytics, Looker Studio, Power BI, Tableau, HubSpot dashboards, or similar platforms.
- Experience with LinkedIn Campaign Manager, Google Ads, LinkedIn Sales Navigator, ZoomInfo, Salesforce, SEMrush, or similar tools.
- Strong Excel / Google Sheets skills, including pivots, formulas, filters, dashboards, data cleaning, and reporting.
- Ability to convert campaign and CRM data into actionable insights and recommendations.
- Strong communication, coordination, follow-up, and stakeholder management skills.
- Ability to manage multiple campaigns, reports, timelines, and stakeholders independently.
Good to Have
- Experience in B2B services, data analytics, AI, publishing, EdTech, research, or professional services marketing.
- Exposure to intent data, account engagement scoring, attribution reporting, lead scoring, and lifecycle-stage optimization.
- Experience improving lead conversion through data-driven campaign and funnel analysis.
Ideal Candidate
- The ideal candidate should bring structure to ABM execution, strengthen account-level targeting, and improve how we track the full prospect journey.
- We are looking for someone who can connect campaign activity with CRM data, identify where leads are dropping off, share practical insights, and help improve conversion from engagement to qualified leads, opportunities, and pipeline.
