Senior Performance Marketing Strategist

Senior Media Strategist

Location: Lower Parel, Mumbai

Experience: 3–5 Years

Role Overview

We are looking for a Media Planner & Strategist with 4–6 years of experience in digital media planning and campaign strategy. The ideal candidate should have hands-on experience in planning and executing campaigns across multiple advertising platforms, managing client communication, and driving performance through data-driven insights.

Key Responsibilities

● Develop and execute media plans and campaign strategies across digital platforms.

● Manage and optimize campaigns on Meta, Google, LinkedIn, and other advertising platforms.

● Coordinate with clients on a daily basis, providing campaign updates and strategic recommendations.

● Monitor campaign performance, analyze data, and optimize campaigns to improve ROI.

● Prepare reports, dashboards, and presentations using analytics and reporting tools.

● Collaborate with internal teams to ensure smooth campaign execution and achievement of business objectives.

Required Skills & Experience

● 3–5 years of experience in Media Planning, Performance Marketing, or Digital Strategy.

● Hands-on experience with Meta Ads, Google Ads, and LinkedIn Campaign Manager.

● Strong communication and client management skills.

● Proficiency in Microsoft Excel, PowerPoint, Looker Studio (Google Data Studio), Google Analytics, and Microsoft Clarity.

● Strong analytical and problem-solving abilities.

Good to Have

● Experience managing App Install/App Promotion campaigns.

● Experience with additional advertising platforms and campaign measurement tools.