Social Media Marketing Specialist

Job Summary

We are looking for a creative and hands-on Senior Marketing person who can drive our brand presence through content creation, short-form video shooting & editing, and social media marketing. The ideal candidate should be equally comfortable behind the camera, on editing software, and on social media strategy.

 Key Responsibilities

1. Content Creation

- Develop engaging content for social media, website, product catalogs, brochures, and emailers

- Write and design creatives for campaigns, product launches, and brand storytelling

- Coordinate with design team and external vendors for creatives and collaterals

2. Video Shooting & Editing

- Plan, shoot, and edit short videos/reels for Instagram, YouTube Shorts, Facebook, and LinkedIn

- Capture product demos, store visuals, behind-the-scenes, and employee/brand stories

- Basic editing using tools like CapCut, InShot, Adobe Premiere Pro, or Canva Video

- Manage stock footage, thumbnails, subtitles, and video SEO

3. Social Media Marketing

- Manage and grow brand pages across Instagram, Facebook, LinkedIn, and YouTube

- Plan monthly content calendar, hashtags, and posting schedule

- Run organic campaigns and support paid ads with the digital agency

- Track engagement, insights, and suggest growth strategies

4. Campaigns & Brand Support

- Support retail marketing activities, in-store promotions, and new store launches

- Coordinate with Sales, Retail, and Product teams for campaign inputs

- Monitor competitor activity and industry trends for content ideas

5. Reporting

- Maintain content tracker, video library, and monthly performance reports

- Provide data on reach, engagement, and lead generation from social