Key Responsibilities
Product & Page Content
- Write product descriptions, meta titles, meta descriptions, and alt tags for DI – PDP and Delivered Projects pages.
- Ensure all content is optimised for both search intent and user experience.
On-Page SEO & Website Optimisation
- Make on-page SEO changes across website pages as and when required, including content updates, meta optimisation, heading structure, internal linking, and overall page-level optimisation.
- Work closely with the SEO team to identify and implement improvements that enhance page rankings and organic performance.
Programmatic SEO
- Execute programmatic SEO tasks for large volumes of pages as required, ensuring consistent content quality, keyword coverage, and technical accuracy at scale.
- Collaborate with the SEO and tech teams to support templated content strategies for programmatic rollouts.
SEO Footer Content & Optimisation
- Write structured SEO footer content of approximately 1,500 words per page, based on content briefs and keyword sets provided by the SEO team.
- Regularly review and optimise existing footer content to maintain relevance, keyword alignment, and SEO performance.
Google Analytics & Performance Tracking
- Monitor content performance using Google Analytics, tracking key metrics such as organic traffic, bounce rate, and engagement.
- Use data insights to inform content decisions and flag opportunities or issues to the team.
Pinterest Strategy & Analysis
- Write keyword-rich meta descriptions and copy for Pinterest pins and manage uploads on the platform.
- Conduct a detailed monthly Pinterest performance analysis, covering impressions, engagement, click-through rates, and audience insights.
- Use analysis findings to refine and evolve the Pinterest content strategy on an ongoing basis.
Ad Hoc Content Requirements
- Support any additional content requirements across the business, including landing pages, banners, promotional copy, or campaign content.
Skills & Qualification
sRequire
- dStrong written English with excellent grammar, attention to detail, and the ability to adapt tone across formats
- .Good understanding of SEO principles — including keyword research, on-page optimisation, meta writing, and content structuring
- .Hands-on experience with Google Analytics or similar analytics platforms
- .Familiarity with CMS platforms (e.g. WordPress, Shopify, or similar) for publishing and editing web content
- .Ability to manage multiple projects and meet deadlines in a fast-paced environment
.Good to Hav
- eExperience with programmatic SEO or large-scale content operations
- .Prior experience in e-commerce content, digital marketing, or SEO-focused writing
- .Working knowledge of Pinterest Business Analytics
- .Exposure to basic HTML or on-page technical SEO elements
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