Sales & Digital Marketing

Job Summary

We are looking for a dynamic and target-driven Sales & Marketing Executive to join our growing team. The ideal candidate should have strong communication skills, experience in lead generation and cold calling, and a passion for IT services and technology solutions. The role involves generating qualified leads, building client relationships, supporting marketing initiatives, and contributing to business growth.

Key Responsibilities

Sales & Lead Generation

• Conduct aggressive cold calling, email outreach, LinkedIn networking, and follow-ups to generate new business opportunities.
• Identify and qualify prospects across industries, including BFSI, Healthcare, Retail, Automotive, and Technology.
• Generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
• Handle monthly/quarterly lead generation and meeting targets effectively.
• Schedule meetings and demos for the sales leadership team.
• Maintain and update CRM with prospect interactions and pipeline status.
• Build and nurture relationships with prospective clients and partners.

Marketing Support

• Support digital marketing campaigns, including LinkedIn campaigns, webinars, email marketing, and events.
• Coordinate with internal marketing and sales teams for campaign execution.
• Assist in content promotion, brand visibility initiatives, and demand generation activities.
• Research market trends, competitors, and potential target accounts.

Client Communication

• Understand client pain points and position ACL Digital's IT services and solutions effectively.
• Prepare introductory presentations, capability decks, and basic proposals when required.
• Ensure professional communication and timely follow-ups with prospects.

Required Skills & Qualifications

• Master's degree in marketing, Business Administration, IT, or related field. Bachelor's degree is fine with relevant experience.
• 1–5 years of experience in IT Sales, Inside Sales, Business Development, or Marketing.
• Strong experience in cold calling and lead generation is mandatory.
• Good understanding of IT services, software development, QA/testing, AI/ML, cloud, or digital engineering services.
• Familiarity with LinkedIn Sales Navigator, CRM tools, email outreach platforms, and digital marketing concepts.
• Excellent verbal and written communication skills.
• Strong negotiation, presentation, and interpersonal skills.
• Self-motivated, target-oriented, and able to work independently.

Preferred Skills

• Experience in B2B IT services sales.
• Knowledge of SEO, social media marketing, and campaign management.
• Exposure to international markets such as the US, Europe, or APAC.
• Ability to work in a fast-paced environment and manage multiple accounts.

Key Performance Indicators (KPIs)

• Number of cold calls and outreach activities completed.
• Qualified leads generated per month.
• Meetings/demo conversions.
• Pipeline contribution and revenue support.
• Campaign engagement and response rates.

Why Join ACL Digital

• Opportunity to work with global clients and innovative technologies.
• Exposure to AI, Digital Engineering, Cloud, QA, and emerging tech solutions.
• Growth-oriented and collaborative work culture.
• Attractive incentives based on performance and lead conversion