Digital Marketing Expert

Google Ads Mastery:

• Plan, create, and optimize Google Ads campaigns to achieve maximum return on investment
• Conduct keyword research, write compelling ad copy, and implement A/B testing strategies
• Monitor campaign performance, adjusting bids, targeting, and strategy to meet goals

Facebook & Instagram Advertising:

• Develop and manage effective paid advertising campaigns on Facebook and Instagram
• Focus on strategic audience segmentation, creative development, and budget allocation
• Continuously monitor and refine ad performance for improved reach and conversions

Social Media Profile Management:

• Manage brand presence across platforms such as Facebook, Instagram, Twitter, and LinkedIn
• Curate and schedule content that engages users and aligns with brand voice
• Monitor interactions, respond to comments/messages, and build community engagement

Analytics & Reporting:

• Use tools like Google Analytics, Facebook Insights, and other platforms to track performance
• Prepare regular reports on ad and content performance
• Analyze data to identify trends and provide actionable insights for ongoing optimization

Requirements:

• 1–2 years of proven experience in digital marketing, particularly in Google Ads and Meta Ads (Facebook & Instagram)
• Strong knowledge of audience targeting, bidding strategies, and campaign management
• Analytical mindset with the ability to interpret marketing data and KPIs
• Creative approach to campaign messaging and visual content
• Familiarity with social media management tools such as Hootsuite, Buffer, or Meta Business Suite