Data Scientist - (Marketing/Website Performance )

 Your responsibilities will include optimizing landing pages, analyzing user behavior, and utilizing SQL and BI tools to derive actionable insights from large datasets. You will support A/B testing initiatives and collaborate with cross-functional teams to monitor key performance metrics, ensuring our marketing strategies are data-driven and effective. This role is ideal for a team player with a curious mindset who is eager to contribute to our mission of advancing sustainable energy solutions.

Qualifications

Team Player: You enjoy collaborating with others, sharing fun facts, and inspiring your teammates. You value collective success over individual credit and are willing to support others selflessly.

Curious Mindset: Youre a proactive individual who embraces challenges as opportunities for growth and learning.

Experience: 2-5 years of experience in strategy consulting, data analytics, business intelligence, or a related field.

SQL Proficiency: Strong knowledge of SQL, Power Bi , Python or R with the ability to perform effective querying involving multiple tables and subqueries.

Web Analytics Tools: Familiarity with tools such as Google Analytics, as well as A/B testing platforms like Optimizely.

Basic Understanding of Web Analytics: Knowledge of fundamental web analytics concepts, including tracking implementations, audience segmentation, and goal setting.

BI Tools Excel Skills: Experience with BI tools (e.g., Incorta) and proficiency in advanced Excel or Google Sheets functions.

Communication Skills: Strong written and verbal communication skills, with the ability to present data and recommendations confidently to stakeholders.

Responsibilities

As a valued member of our Online Business team within the Marketing organization, your responsibilities will include:

Website Optimization: Analyze website performance and landing pages to identify key metrics that drive user engagement and conversions.

Landing Page Improvement: Assist in optimizing landing pages to maximize conversion rates through effective content and design strategies.

User Experience Enhancement: Support the continuous improvement of the signup flow and buying experience by analyzing user behavior and identifying conversion opportunities.

Data Analysis: Use SQL and BI tools to analyze large datasets, create dashboards, and generate reports from multiple data sources.

A/B Testing Support: Participate in analysis and reporting for web A/B testing initiatives, collaborating with the web team and product managers.

Metric Monitoring: Monitor key performance metrics and conduct investigations to understand factors driving success in the marketing funnel.

Cross-Functional Collaboration: Work closely with Growth Monetization product managers, the Web team, and Marketing leaders to leverage data for measuring success.

Dashboard Development: Contribute to designing and developing insightful dashboards that help teams track their key performance indicators (KPIs). Should develop a deep understanding on the company s goals and proactively suggest solutions and enhancements to current processes.