Company Description Aadhar Housing Finance Ltd. is one of India's largest housing finance companies, focused on serving low-income communities and first-time home buyers. Since 2010, the organization has supported over 250,000 customers through a nationwide network of 500+ branches, managing assets worth INR 21,121 Cr. With a successful stock market debut in 2024 and a pan-India presence across 20 states and union territories, Aadhar has built a strong reputation for trust, transparency, and empathetic customer service. The company specializes in providing home finance solutions to customers with monthly incomes starting from INR 5,000, making homeownership accessible to blue-collar workers and underserved segments. Guided by the belief that Ghar Banega Toh Desh Banega, Aadhar aims to foster an inclusive India by offering the security and stability of homeownership.

Role Description The Branch Sales Manager is a full-time, on-site role based in Coimbatore. This role is responsible for leading branch sales activities, driving loan origination, and meeting business targets while ensuring compliance with company policies and regulatory guidelines. Daily responsibilities include managing a sales team, generating and nurturing leads, overseeing customer acquisition and documentation, and coordinating with credit, operations, and collections teams for smooth end-to-end processing. The Branch Sales Manager will build and maintain relationships with local partners and communities, monitor market trends, and implement sales strategies aligned with Aadhar's mission of serving low-income home buyers. The role also involves mentoring team members, reviewing performance metrics, and ensuring high standards of customer service and ethical sales practices.

Qualifications

Demonstrated experience in branch sales management, preferably in housing finance, NBFCs, or banking.
Strong skills in team leadership, performance management, and field sales supervision.
Proficiency in customer relationship management, negotiation, and consultative selling.
Ability to analyze sales data, track KPIs, and develop local sales plans and campaigns.
Solid understanding of retail lending processes, documentation, and basic credit assessment.
Familiarity with local Coimbatore market dynamics and willingness to conduct regular market visits.
Good communication skills in English and local languages, with the ability to explain financial products clearly.
Comfort with using basic digital tools and MS Office for reporting and documentation.
Graduate degree in any discipline; a postgraduate degree in business, finance, or related field is an advantage.
Prior experience working with low-income or informal-income customers is a plus, along with a strong customer-first mindset and ethical approach to sales.