UNIMIG is a leading brand in welding equipment, machinery, and safety gear. We pride ourselves on delivering top-tier products backed by deep technical expertise. We are moving away from surface-level marketing and generic content, focusing instead on real-world product demonstrations, high-converting copy, and original, human-crafted content that genuinely educates and connects with our trade and industrial audience.

Role Overview

We are looking for a highly versatile Senior Content & Copywriter who can craft compelling narratives across every touchpoint of our brand. This is not a high-volume AI-spinning role where you publish dozens of generic posts a week. We prioritize depth, technical accuracy, commercial value, and authentic voice over sheer quantity.

You will own the narrative across long-form guides, website conversion copy, social campaigns, email sequences, and video scripts. You will work side-by-side with our SEO Lead, who handles keyword strategy and data insights, and our Graphic Design/Video teams, to whom you will provide creative briefs for visual assets.

Key Responsibilities1. Long-Form & Educational Content

Research and write deep-dive, high-value blog posts or guides on welding techniques, equipment breakdowns, industry trends, and comparisons.
Maintain a focus on commercial intent and technical accuracy, ensuring every piece positions UNIMIG as an industry authority.

2. Multi-Channel Copywriting

Website & E-Commerce: Write and optimize high-converting product pages, landing pages, category descriptions, and promotional campaign copy.
Social & Email: Draft engaging LinkedIn posts, short-form social captions, and targeted email marketing campaigns that drive clicks and sales.
Video & Media Scripts: Partner with our video team to develop concepts, briefs, and scripts for product demonstrations, head-to-head comparisons, and real-world field testing videos.

3. Creative Briefing & Visual Strategy

Instead of creating images yourself, you will author creative briefs identifying exact visual needs, for example photo shoots, technical diagrams, and video snippets, for each piece of content.
Collaborate with our graphic designers and videographers to move away from generic/illustrated graphics toward authentic, real-life photography and footage.

4. SEO Collaboration

Work in close partnership with our internal SEO Specialist to execute keyword strategies, competitor gaps, content outlines, and performance tracking.
Blend strict search engine best practices seamlessly with natural, engaging human storytelling, ensuring optimization never harms readability or brand tone.

Required Skills & Qualifications

4+ years of professional experience as a Content Writer, Copywriter, or Brand Storyteller. Prior experience in B2B, industrial, hardware, automotive, or technical sectors is highly preferred.
Flawless English Command: Exceptional vocabulary, grammar, and a natural ability to refine brand language to drive higher conversions.
Human-Led Content Strategy: Strong stance on research-driven writing. You know how to leverage AI tools for ideas/outlines, but your final output is 100% original, articulate, and human-written.
Conversion & Copywriting Mastery: Deep understanding of copywriting frameworks, including PAS, AIDA, and direct response, to turn readers into customer inquiries.
SEO Fluency: Solid understanding of search intent, on-page SEO, internal linking, and content architecture.
Visual Mindset: Ability to picture the visual aspect of a story and translate it into clear briefs for design and video teams.

What We Offer

Quality over Quantity: A work environment that values 4 exceptional pieces of content over 30 superficial ones.
Cross-Functional Impact: Work directly with marketing, SEO, product managers, and video production teams.
Global Exposure: Contribute to a brand serving industrial and retail markets across multiple regions.

Application Instructions (Mandatory)

Along with your resume, please submit a link to your portfolio or work samples.

Your portfolio must include examples of:

Long-form written content, including blogs, whitepapers, or technical guides.
Website copy or promotional marketing campaigns.
Video scripts, creative briefs, or social media content, if available.
Applications without a portfolio or writing samples will not be considered.

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