This role is for one of our clients
Seniority level: Associate level

Min Experience: 2+ years

Location: Bengaluru, Karnataka, India

JobType: full-time

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

We are looking for a results-driven Senior Performance Marketing Associate to manage and optimize paid media campaigns across Meta and Google. This role offers significant ownership of campaign budgets, performance targets, and business outcomes in a fast-paced startup environment.

The ideal candidate will have hands-on experience managing performance marketing campaigns, driving customer acquisition, optimizing return on advertising spend, and implementing data-driven growth strategies. You will be responsible for end-to-end campaign execution, funnel optimization, creative testing, performance tracking, and reporting.

This is a high-accountability role that requires strong analytical skills, attention to detail, independent decision-making, and the ability to deliver measurable results.

Requirements
Key Responsibilities

Paid Media Campaign Management
Own end-to-end campaign performance across Meta Ads and Google Ads
Manage campaigns across Meta formats, including Advantage+ Shopping Campaigns (ASC), Sales, Awareness, and Catalog campaigns
Execute Google Ads campaigns across Search, Shopping, Performance Max (PMax), YouTube, and Display
Manage assigned advertising budgets and work towards defined Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC) targets
Monitor campaign performance and ensure efficient budget utilization
Funnel Strategy and Optimization
Develop and manage full-funnel marketing strategies across Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF)
Perform daily campaign optimization to improve conversion rates and acquisition efficiency
Identify and address frequency issues, audience saturation, and creative fatigue at an early stage
Continuously optimize targeting, bidding strategies, placements, and campaign structures
Testing and Performance Improvement
Develop and maintain a structured testing roadmap covering creatives, audiences, bidding strategies, and landing pages
Conduct systematic experiments to identify high-performing campaign combinations
Scale successful campaigns quickly and discontinue underperforming initiatives
Document test results, insights, and learnings to improve future campaign performance
Creative Collaboration
Work closely with creative teams to develop data-backed campaign briefs
Share performance insights and recommendations to improve ad creatives and messaging
Identify creative opportunities based on audience behaviour, campaign trends, and performance data
Reporting, Analytics and Tracking
Prepare insight-driven daily, weekly, and monthly performance reports
Track key metrics, including CAC, ROAS, Conversion Rate (CVR), and Average Order Value (AOV)
Reconcile advertising platform data with Shopify performance data
Manage UTM parameters and maintain accurate campaign tracking
Identify performance trends, risks, and opportunities through data analysis
Campaign Execution and Quality Control
Ensure accurate campaign setup, implementation, and quality assurance
Maintain error-free execution during regular campaigns and major sale periods
Document significant campaign changes, optimizations, and restructuring decisions
Proactively communicate performance risks and provide actionable recovery plans

Required Qualifications

Minimum 2 years of hands-on experience managing Meta Ads and Google Ads campaigns with meaningful advertising budgets
Experience working with a Direct-to-Consumer (D2C) brand or performance marketing agency is strongly preferred
Strong understanding of full-funnel marketing, paid media strategy, attribution, and campaign optimization
Proficiency in Google Analytics 4 (GA4), Microsoft Excel, and Google Sheets
Familiarity with Shopify is an added advantage
Strong analytical, problem-solving, and decision-making skills
Structured, detail-oriented, and comfortable working under pressure
Ability to take ownership of campaign outcomes and communicate performance updates proactively

Must-Have Skills

Meta Ads
Google Ads
Google Analytics 4 (GA4)
Performance Marketing
Paid Media Management
Campaign Optimization
Funnel Strategy
ROAS and CAC Optimization

Good-to-Have Skills

Shopify
D2C Marketing
Creative Testing
Attribution and Analytics
Reddit Ads
TikTok Ads
Snapchat Ads
Criteo
OTT Advertising

Preferred Experience

Experience scaling D2C brands through major promotional and sale periods
Exposure to skincare, beauty, wellness, or other consumer-focused industries
Experience managing high-budget paid media campaigns and driving measurable customer acquisition growth