Overview

Be the pulse on eComm business performance & contribution - Leveraging internal & external eComm data, and work with BUs & finance teams to consolidate performance knowledge & learnings
Support BU teams in preparing high quality materials, documents and analyses that will contribute to business performance improvement
Work with BU teams to set KPIs, establish data, build & share scorecards that drive the right action & have tangible impact on the business
Develop customer specific performance reviews and scorecard tracking (MBR and QBR)
Support AOP efforts, with deep-dives, analysis and presentations
Support BU teams with analysis and deep dives to enable customer conversations and support JBP efforts
Issue specific ad hoc deep dives based on key business questions/opportunities/challenges
Carry out ad hoc strategic analysis consolidating multiple data sources to provide strategic insight
Work with DX & broader insights teams to carry out shopper behaviour & channel insights - building scorecards & integrating the right insight into strategic analysis
Working in the international matrix is key, requiring strong communication and soft skills, capability to adjust communications to recipients & different cultures.
Role requires high proficiency in Excel, Powerpoint and other Microsoft Office apps as well as analytical skills to make sense out of numbers and preparing high level conclusions/recommendations
Leverage existing PepsiCo & eComm specific analytical tools to integrate data sets that analyse performance & drivers
Key indicator of success is coping with uncertainty, ambiguity and fragmented set of data and capability to move things forward on limited inputs

Responsibilities

Work with wider teams to develop Business insights, identifying & understanding business trends, competition monitoring & opportunity identification (big bets)
Create in depth analysis on performance & opportunity - work with GCC, Sector & BU teams
Develop overall and customer specific performance reviews and scorecard tracking (WBR, MBR and QBR)
Build scorecard, KPI dashboards & agree tracker milestones
Support BU teams with analysis and deep dives to enable customer conversations and support JBP efforts
Carry out ad hoc strategic analysis consolidating multiple data sources to provide strategic insight
Prepare channel specific analyses, charts, sets of data and presentations that provide clear & actionable insight
Connect with BU, sector, finance & GCC counterparts to source information needed, often consolidating multiple data sets
Actively work with DX & Insights teams to generate & consolidate eComm market intelligence (e.g. Circana, IRI) and shopper / channel insights
Source & curate external insights & reports, helping to share & build intelligence across the eComm community
Make sense out of numbers and given information to prepare overarching story and conclusions/recommendations
Prepare compelling presentations - tell stories from macro to micro points of action
Choose and influence stakeholders to get specific information and point of view
Based on high-level goals, create actionable steps and define proper resources and milestones to achieve the result

Qualifications

Identify any differentiating expertise required for success in the role.

5+ years experience in Anlaytical/ Sales/management consulting OR mutli-national organization working in a sales, commercial or transformation function Previous FMCG, eComm experience preferred

Ability to use BI tools- Internal (e.g. Thoughtspot, Tableau, PowerBI, Cockpit, eComm IQ), and external (eg. IRI, Circana, Kantar, Nielsen etc.)
Proficiency in MS Office package, especially Excel & Power Point is essential

Well organized, self-sufficient and proactive: Best-in-class time management skills, ability to multitask, set priorities and plan, Great written and spoken communication in English

Strong analytical skills
Experience of Tableau (or other BI tools), and/or data visualization experience can be a plus

Ability to work with virtual teams across multiple geographies & timezones
Proactive approach - drive online sales and customer engagement whilst taking others with you
Ability to strategically frame opportunity, codify & share learnings across wide group of stakeholders
Ability to handle multiple work streams simultaneously and to tight deadlines in a fast-paced and dynamic environment.
Good collaborator and influencer: Experience working with a breadth of stakeholders and peers - levels, functions and across countries in Europe
Ability to extract key messages from complex data and craft a clear narrative, presenting in person & virtually
Good commercial and operational instinct to ensure recommendations are practical and executable
Can-do, flexible attitude with resilience: Calmly able to respond to rapidly changing business priorities
Proven experience using PowerPoint and ability to producing visually compelling presentations (i.e. beyond just operating the software) that are impactful with a senior audience

Digital Commerce Sales Manager