About Entropik

Entropik is a Human Insights AI company that helps global brands understand their consumers and build better customer and user experiences. Our flagship platform, Decode, brings quantitative and qualitative research together in one place. It's powered by our patented Emotion AI: Facial Coding, Eye Tracking and Voice AI. Teams use it to make research-backed decisions that are faster, more efficient and free from bias.

www.entropik.io

About The Role

You'll own how buyers find Entropik, whether through Google, YouTube or AI assistants like ChatGPT, Perplexity and Google AI Overviews. You'll set the SEO and AEO strategy, write the briefs and back your decisions with data. You'll work closely with marketing leadership, content, the web team and competitive intelligence. Success is measured in organic pipeline, not just traffic.

What You'll Do

SEO

Run technical SEO audits and work with the web team to get fixes shipped
Do keyword research (volume, keyword difficulty, SERP analysis) and recommend targets to feed the content plan
Optimise on-page SEO: titles, meta descriptions and section-level keyword briefs for key pages
Write SEO briefs for every blog post, including topic clusters such as AI Agents
Design the internal linking architecture
Plan backlink and off-page strategy, and run outreach once it's approved
Manage link hygiene and the disavow file
Optimise YouTube titles, descriptions and tags
Manage local SEO and the Google Business Profile
Run quarterly content audits and decide what to refresh, merge or prune
Plan and optimise bottom-funnel and comparison pages
Run SEO gap analyses, including competitor gap tracking with the competitive intelligence team
Own the monthly SEO report and scorecard: rankings, organic pipeline and AI citations

AEO / AI search

Track AI citations and share of voice across AI search engines every month
Make content AI-ready by proposing answer structures, schema markup and FAQ formats

Analytics

Own GA4 and attribution, and Google traffic growth along with them
Govern UTMs and attribute pipeline to its sources
Monitor domain health, covering both the site health score and email sending-domain health
Audit Core Web Vitals and give developers prioritised fixes

What we're looking for

2-4 years of hands-on SEO experience in an early stage B2B SaaS startup
Expert-level Ahrefs and Google Search Console
Strong technical SEO: redirects, schema and Core Web Vitals
Working knowledge of AEO and structured data
Comfort with GA4, attribution and UTM frameworks

SEO & AEO Specialist (B2B SaaS)