This is a full-time, remote role based out of Worli, Mumbai. As the Social Media Specialist, you'll lead the social function for our client across hospitality, luxury, and lifestyle sectors. You will work closely with the founder, account heads, and creative teams to build brand narratives, campaigns, and performance-led content strategies that drive real business results.

Key Responsibilities

Develop full-funnel social media strategies for hospitality, lifestyle, fashion, and luxury real estate brands
Set performance KPIs (reach, engagement rate, CTR, cost per lead, follower growth, conversions) and report on them monthly
Build campaign frameworks including content calendars, influencer integrations, and paid media overlays
Manage a team of content creators, designers, and community managers to deliver platform-specific output
Oversee social shoots, moodboarding, and execution guidance with internal production/editing team
Review analytics and prepare weekly/monthly performance reports for clients with strategic next steps
Coordinate with design, paid media, and PR teams to align messaging across channels
Keep pace with platform trends, features, and evolving algorithms (especially Instagram, LinkedIn, YouTube, and Meta Ads)

Key Qualifications

Minimum 4-6 years of social media strategy experience, preferably in an agency environment
Prior work in hospitality, lifestyle, fashion, or luxury brand segments is highly preferred
Proficient in data-led strategy development, content performance analysis, and KPI optimization
Strong copywriting and visual storytelling sensibility for high-design sectors
Experience working on paid + organic integration strategies
Excellent communication and client presentation skills
Leadership experience managing teams or freelancers
Bachelor's degree in Marketing, Communications, Digital Media, or related field

Performance KPIs

Monthly engagement growth rate across platforms
Follower quality and growth (non-drop, geo-targeted)
Cost per lead (Meta), click-through rates (LinkedIn/Instagram)
Organic content reach and saves
Story engagement & DMs/conversions from campaigns
Overall campaign ROI and business impact metrics

Social Media Marketing Specialist