Role Overview

Looking for a proactive and result-oriented Business Development professional to drive growth in the government, PSU and public-sector segments. The role will focus on identifying business opportunities, building relationships with relevant stakeholders, tracking government tenders, developing proposals and driving end-to-end business acquisition for media, digital marketing, social media management, PR, advertising and integrated communication services.

The ideal candidate should have a strong understanding of government procurement processes, tendering mechanisms and the ability to convert opportunities into sustainable business partnerships.

Key Responsibilities

1.Government BusinessDevelopment

Identify and develop businessopportunities with Centraland State Government departments, PSUs, autonomous bodies, government agencies and public-sector institutions.
Build a strong pipelineof prospective clientsand opportunities for social media management, digital marketing, PR, media planning, advertising, creative campaigns, video production and integrated communication services.
Map relevant ministries, departments, nodal agencies, public-sector organisations and their communication requirements.
Develop and maintain professional relationships with relevantdecision-makers, procurement teams and authorised stakeholders.
Explore empanelment opportunities with government departments, advertising agencies and communication bodies.

2.Tender & Opportunity Management

Track relevant tenders, RFPs, and empanelment opportunities through GeM, CPPP, statee-procurement portals and other authorised platforms.
Review tender requirements, eligibility criteria, scope of work, technicalqualifications, commercial terms and submission timelines.
Conduct preliminary bid/no-bid assessments in consultation with leadership, considering eligibility, capabilities, commercial viability and strategic fit.

Coordinate with the Tendering & Documentation team to ensuretimely and compliant bid submissions.
Track corrigenda, pre-bid meetings, clarifications, technical evaluations, financial bid openings and award announcements.

3.Proposal Development & Pitching

Understand client requirements and translate them into relevantservice offerings and solution proposals.
Coordinate with strategy team and help align with creative, digital,media and operations teams to develop presentations, technical proposals, case studies and pitch decks.
Work with Finance to prepare commercial proposals, pricing, budgetsand financial bids.
Participate in pre-bid meetings, client presentations, capability pitches and businessdiscussions.
Ensure proposals are alignedwith the client'sobjectives, tender specifications and evaluation criteria.

4.Client Relationship Management

Build and nurture long-termrelationships with government and PSU clients.
Ensure smooth coordination betweenclients and internaldelivery teams during onboarding and project execution.

Required Qualifications and skills

Graduate in any discipline; an MBA in Marketing, Business Development or a related field is preferred.
4–8 years of experience in business development, preferably in government, PSU or institutional sales.
Experience in a media agency, advertising agency, digital marketing, PR, social media management or integrated communications environment will be strongly preferred.
Good understanding of government tendering, GeM, e-procurement, RFPs, EOIs and empanelment processes.
Demonstrated ability to identify opportunities, develop client relationships, prepare proposals and drive business closures.
Strong presentation, negotiation, communication and stakeholder-management skills.
Proficiency in MS Office or opportunity-tracking tools.
A self-driven, organized professional who can independently manage opportunities while working closely with leadership and delivery teams.

Key Performance Indicators (KPIs)

Qualified government and PSU opportunities identified and developed.
Value of the active business pipeline and conversion into confirmed orders.
Revenue and order-book growth against agreed targets.
Number and value of successful tender wins and empanelments.
New client acquisition and repeat-business development.
Accuracy of pipeline reporting and business forecasts.
Quality of client relationships and coordination with internal teams.

IMPORTANT DETAILS

Location: Gurgaon, WFO

Employment type: 6 months Contract followed with conversion opportunity/Full time

Business Development Manager Government & PSU Sector