Job Title: Social Media Manager

Location: Anna Nagar, Chennai

Experience: 2-3 years preferred

Hey there, future social strategist!

About the Role:

Do you speak fluent social media Can you turn trends into traction and insights into impact We're looking for a Social Media Manager to craft compelling, data-driven strategies that elevate our brand and engage diverse audiences across platforms like Facebook, YouTube, Instagram, LinkedIn and X

At Martech Minds Private Limited, we don't just post—we create trendsetter concepts that shape conversations, influence audiences, and lead in innovation. If you have a sharp eye for what's next, a knack for storytelling, and the strategic mind to bring it all together, we want you on our team.

Who We Are:

We're Martech Minds Private Limited, the creative digital minds in Chennai. We're a team of marketing maestros, content creators, and design experts dedicated to producing exceptional content and innovative marketing for our clients. We're not just a team; we're bonded like H2O – a slightly quirky, definitely fun, and passionately creative family.

Experience: Either you're a fresh-faced creative powerhouse, just out of the writing den, or you've got up to three years of experience under your belt.

Skills:

Strategy & Planning:

Build and execute platform-specific social media strategies aligned with marketing goals.
Plan quarterly content calendars based on campaign objectives, audience behavior, and emerging trends.
Create trendsetter content concepts that not only follow trends but set new benchmarks within the industry.
Segment and target different audience groups to personalize content approaches.

Content Development & Publishing:

Collaborate with writers, designers, and video editors to craft unique, high-quality content.
Guide the development of multilingual content (English & Tamil) while ensuring brand voice is consistent.
Develop original, format-first content ideas like challenges, series, or campaigns that have the potential to go viral and inspire others.
Create publishing schedules optimised for timing, engagement, and language-specific reach.

Analytics & Reporting:

Monitor performance metrics (engagement, reach, impressions, conversions) and generate insightful weekly/monthly reports.
Analyze trends and audience behaviour to refine strategy and test new, creative formats that could become the next trend.
Use data to identify content patterns that can be scaled as brand-specific signature formats.

Community Engagement & Trend Spotting:

Respond to messages, comments, and mentions in a timely, on-brand voice.
Stay updated on social media trends, algorithms, and viral formats across platforms.
Lead proactive experimentation with trending topics and formats while injecting original, brand-first concepts to stand out.
Incorporate trendsetting language, memes, and formats before they peak, becoming an early mover in every content cycle.

Influencer Management:

Identify, evaluate, and onboard relevant influencers across niches and languages.
Coordinate E2E influencer campaigns—from briefing, content collaboration, and posting to final reporting.
Ensure influencers align with the brand's tone, values, and campaign objectives.
Track performance metrics (reach, engagement, conversions) from influencer content and optimize accordingly.

Communication:

Communicate effectively with clients to understand their video content needs and translate them into actionable plans and deliverables.

You get noticed, if you have:

Previously managed social media accounts with measurable growth of 50k - 100k followers
Created of content strategy/ framework which has hit over 2 Million Views
Experience working with influencer pages or UGC content

What You Bring:

A Bachelor's degree in Marketing, Mass Communication, or related fields.
2-3 years of experience managing and growing brand presence on social media.
Proven ability to spot, adapt, and initiate trends that drive engagement and visibility.
Strong understanding of storytelling, visual communication, and content strategy.
Experience working on diverse content formats like Reels, Shorts, Carousels, Memes, and Live Sessions.
Proficiency in social media tools.
Bonus: Experience in regional language content and multilingual campaign ideation.

Portfolio (Highly Preferred):To consider your application, please include:

Case studies of trend-driven or original social media campaigns.
Screenshots or links to content that performed well and why. Before & after metrics showcasing community growth, engagement spikes, or viral content.
Examples of content that influenced audience behaviour or started new formats.
Write-up on a campaign where you created a trend or led a new content movement.

Why You'll Love It Here:

Creative Freedom: We love fresh ideas and bold content. Go wild!
Fun Environment: Our workplace is filled with inspiration, coffee, and the occasional treat.
Learning Opportunities: We invest in your growth with workshops, training sessions, and a library of creative resources.

How to Apply:

Think you've got what it takes to join our crew Send us your resume, a sample of your portfolio, and a brief cover letter about why you're the perfect fit for Martech Minds Private Limited. Bonus points if you add a creative twist in your application – show us what you've got!

Email me: [HIDDEN TEXT]

Ready to create something amazing Apply now!