Senior Executive- Marketplace - Job Description

The Senior Executive – Marketplace will be responsible for managing and growing assigned marketplace channels by driving sales, visibility, advertising performance, catalog excellence, operational efficiency, and marketplace compliance.

The role will act as the single point of contact for assigned marketplaces, working closely with internal teams to ensure seamless end-to-end marketplace operations and achievement of business targets.

The role will also contribute to marketplace process improvement, SOP development, data-driven decision-making, and Omni-channel integration.

Responsibilities

Own the day-to-day business performance of assigned marketplaces and drive achievement of sales, revenue, orders, conversion, and profitability targets.

Prepare marketplace-wise sales forecasts, targets, and action plans based on historical performance, seasonality, campaigns, inventory, and market trends.

Monitor key business metrics including GMV/NSV, orders, AOV, conversion rate, traffic, product visibility, cancellations, returns, and contribution/ROI.

Analyse marketplace performance and provide actionable insights to improve sales and profitability.

Own end-to-end marketplace operations covering:

Marketplace account management

Catalog creation and product listing

Product merchandising and visibility

Pricing and promotions

Inventory availability and forecasting

Order processing and fulfilment

Returns and cancellations

Payments and reconciliation

Marketplace compliance

Ensure marketplace listings are accurate, complete, and aligned with brand and platform guidelines.

Monitor listing health, stock availability, order fulfilment, cancellations, returns, and other operational metrics.

Maintain operational trackers and ensure timely closure of pending actions.

Plan, execute, and optimise marketplace advertising and promotional campaigns to drive visibility, traffic, conversion, and sales.

Manage campaign budgets, keywords, bids, placements, and product targeting.

Track CTR, CPC, ROAS, ACoS, CVR, impressions, clicks, spend, and attributed sales and take data-driven actions to improve performance.

Coordinate marketplace campaigns with Brand, Digital, Category, and other relevant teams.

Drive product content and catalog optimisation including titles, descriptions, images, attributes, keywords, categorisation, pricing, and offers.

Improve product discoverability, ranking, visibility, and conversion using marketplace analytics.

Identify and resolve suppressed, inactive, incomplete, or non-compliant listings.

Support Omni-channel initiatives and identify opportunities to improve inventory utilisation, product availability, and customer reach across channels.

Act as the single point of contact for assigned marketplaces and coordinate with marketplace account managers.

Drive escalations and follow-ups until closure.

Set up, document, and continuously improve marketplace processes and SOPs.

Ensure adherence to marketplace policies, processes, and commercial requirements.

Maintain marketplace dashboards and performance trackers.

Analyse performance against targets and provide actionable insights and recommendations.

Candidate Profile

Bachelor's degree in Business Administration, Marketing, or a related field

3- 5 years of experience in e-commerce or marketplace management,

Hands-on experience managing marketplaces such as Amazon, Flipkart, Myntra, AJIO, Nykaa, or other major marketplaces.

Experience in marketplace advertising, promotions, catalog management, merchandising, inventory, and end-to-end marketplace operations.

Exposure to Quick Commerce platforms will be an added advantage.

Strong analytical skills with proficiency in MS Excel, PowerPoint, and marketplace analytics/reporting tools.

Good understanding of ROAS, ACoS, CTR, CPC, CVR, GMV, AOV, conversion, traffic, and sell-through.

Strong stakeholder management, communication, follow-up, and problem-solving skills.

Self-driven, commercially oriented, and capable of managing multiple priorities with strong ownership and execution focus.