Power Automate, Marketo, Excel, Python, Sql, Qliksense, Salesforce, 6sense, Cognism, BriteVerify, Demandtool

google sheets , Tableau, Power Bi, Sql, Excel, CQL data-lake querying, Salesforce

Google Analytics 4 (GA4), Google Tag Manager (GTM), Power Bi, Sql, Looker Studio

randomization , Python, Sql, Web Analytics, BI visualization tools, modeled conversions, MMM concepts, statistical significance, server API event feeds, paid-media measurement architecture, Experimental Design, treatment control design, attribution windows, lift incrementality, tag-management, holdouts, de-duplication, conversion tracking, power and sample-size considerations, Diagnostics, confidence intervals, cross-platform troubleshooting, first-party integrations, causal measurement

snowflake , Sql, Tableau, Pardot, Marketing Cloud Account Engagement, Salesforce, CDP platforms, Data Cloud

Tableau, BigQuery, Web Analytics, Sql, Channel attribution, AI-based data analytics