Junior Event Producer — Booking & Live Events

Full-time | Louder Studio, Lajpat Nagar, New Delhi

About Louder

Louder is a live events and entertainment company promoting art, music, and culture. We work with artists, agents, venues, and brands to create memorable live experiences and build audiences for creative talent — with events, tours, and nightclub nights spanning India, Australia, New Zealand, Singapore, and other international markets. Our mission is to promote multicultural art and cultural exchange for audiences everywhere.

Role Overview

You'll identify, develop, and secure talent, and manage the relationships and logistics that turn a booking into a sold-out show — from first pitch through to post-event settlement. You'll maintain existing client relationships and act as the link between artists, agents, managers, venues, vendors, and our internal team throughout a show's lifecycle. Much of the role is research, budgeting, negotiation, selling, and building the systems and data that make each show better than the last — while contributing to Louder's programming across Australia, NZ, Singapore, India, and beyond, including our nightclub events. Comfort with AI tools across every function of the role is expected.

Key Responsibilities

Research & Talent

Research markets, cities, and venues; map artists to the right audiences and evaluate profitability and market potential
Track emerging talent, indie artists, and pop-culture trends worth booking
Analyse international markets, audience presence, and other metrics to gauge opportunity

Booking & Deal-Making

Pitch concepts and opportunities to artists, agents, and creative teams
Support and follow up on artist negotiations — reviewing contract notes carefully and capturing negotiation details
Secure venue availability and backup holds; negotiate booking terms with venues
Coordinate and maintain key sales points and rider requirements for artists
Book diverse, credible lineups aimed at maximising ticket sales

Touring & Show Planning

Draft event business plans and marketing plans
Build itineraries, routing plans, and touring strategies; develop and manage event calendars and capacities
Build comprehensive event budgets, capacity plans, and financial projections

Financials & Admin

Manage financial arrangements — deposits, settlements, expenditure tracking, and event P&Ls
Follow up on third-party quotes and invoices; manage expense reports and contracts
Build and maintain systems and templates that make booking, budgeting, and reporting repeatable across shows; run post-event evaluations to improve future events

Marketing, Ticketing & Sellouts

Own the marketing for your shows end-to-end — announcements, campaigns, and promotion — to ensure every show sells out
Sell TixMojo, our in-house ticketing platform, to event organisers
Pitch tickets and sponsorship via call, email, and SMS/WhatsApp
Identify and collaborate with influencers, promoters, and industry partners to help sell out shows
Manage the full grant lifecycle — identifying and pitching for grants, writing proposals, winning them, and carrying them through execution, implementation, and reporting/feedback

Platform & Data

Lead development of our AI-powered event management platform, working to automate event management work end-to-end
Maintain and update our talent and market database city by city — tracking which shows, genres, and languages are performing well across all the markets we operate in, not just India

Remote OnSite & Logistics

Project-manage end-to-end logistics for your portfolio of events — staffing, technical/logistic suppliers, production, and venue operations
Source quotes from vendors and suppliers, and provide remote support during execution as per event country/run times.

What We're Looking For

Minimum 2 years experience in live music/comedy booking, event production, venue booking, promoting, artist management, or client servicing (as a venue booker, agent, promoter, or promoter/agent assistant — gained professionally, independently, or through grassroots/DIY work)
Experience across all aspects of producing a show — booking/buying, marketing, production, and settlement

Ability to run a tour end-to-end: finding venues, routing, scheduling, and executing across a city or country
Strong Excel skills and confidence building and tracking event budgets
Working knowledge of lighting, sound, and AV as used in live events
Wide knowledge of Indian and international artists, DJs, comedians, and entertainers, with genuine engagement in pop culture and emerging talent
Comfortable selling and pitching a product or service to clients/organisers
Strong written and verbal communication, negotiation, and relationship-building skills
Strong organisational and time-management skills; able to multitask and manage multiple projects and deadlines at once
Comfortable working with data — understanding, building, and capturing data to track and improve outcomes
Genuine interest in music, comedy, pop culture, and live entertainment

Some travel and work across international time zones may be required.

One More Thing

It's not my job isn't part of our vocabulary. We stuff envelopes; for a fake shaadi, we sourced every costume and element an Indian baraat needs, then found musicians in another country and briefed them on the songs and instruments so it went off seamlessly. We make mistakes, and learn from them.

Live Music & Event Producer