This opportunity is with a fast-growing, well-regarded real estate developer in Bangalore, with over 20 million sq. ft. of residential developments and having recently crossed 1,000 Cr in quarterly revenue.

Key Responsibilities

1. Channel Strategy & Ecosystem Development

Define and execute a structured channel partner strategy (brokers, IPCs, aggregators)
Segment partners based on capability, geography, and project fit
Drive long-term partner engagement, governance, and performance frameworks
Build strategic alliances to ensure consistent, high-quality deal flow

2. Pre-Sales Transformation

Design a high-conversion pre-sales architecture (inside sales, digital sourcing, site visit funnel)
Establish clear lead qualification frameworks and SLAs
Optimize lead-to-visit and visit-to-closure journeys through data and process interventions
Integrate pre-sales tightly with marketing and sales for seamless funnel movement

3. Customer Lifecycle & Loyalty Strategy

Build and scale customer loyalty and referral programs as a key sourcing channel
Drive initiatives to enhance customer lifetime value and repeat business
Create structured engagement journeys across pre-sale, post-sale, and ownership lifecycle

4. Sourcing Analytics & Performance Management

Establish end-to-end funnel visibility across all sourcing channels
Drive optimization of:
Cost per lead / acquisition
Channel ROI
Conversion ratios
Use insights to continuously refine channel mix and sourcing strategy

5. Leadership & Cross-Functional Alignment

Build and lead teams across channel sales, pre-sales, and sourcing operations
Partner with sales, marketing, CRM, and project teams to align demand and supply
Drive a culture of accountability, agility, and performance excellence

Key Requirements

15–20 years of experience in real estate sales sourcing / channel strategy / pre-sales leadership
Proven experience in building and scaling sourcing engines for large projects or portfolios
Strong network within broker/IPCs ecosystem
Deep understanding of sales funnels, conversion levers, and customer lifecycle management
Demonstrated ability to drive data-backed decision making and strategic execution

Head Sourcing & Channel Sales