Responsibilities

Strategise and edit short-form video content (Reels, YouTube Shorts) that simplifies educational concepts or highlights product features in a fun, digestible way
Stay on top of emerging trends, sounds, formats, and memes - and quickly adapt them to fit our brand and audience (students, educators, or parents)
Draft engaging captions, hooks, and scripts tailored to each platform's algorithm and audience behavior
Collaborate with the marketing team to turn educational content (courses, webinars, product features) into snackable video content
Manage the content calendar and posting schedule across Instagram, TikTok, YouTube Shorts, and LinkedIn
Monitor comments, DMs, and mentions; engage with our community authentically
Track video performance (views, watch time, shares, saves) and report on what's resonating
Support occasional filming at events, campus visits, or with student/educator ambassadors

Qualifications

Currently pursuing or recently completed a degree in any field, preferably Marketing, Communications, Media Production, Education, or related field
Strong video editing skills - proficiency in CapCut, Adobe Premiere Rush, Adobe Premiere Pro, or similar tools
Demonstrated understanding of short-form video best practices (pacing, hooks, captions, trending audio)
A finger on the pulse of social media trends - you're the person your friends ask wait, what's that sound from
Strong writing skills with the ability to make educational content feel fun and accessible
Highly organized and able to manage multiple content pieces/deadlines at once

Nice to Have

A personal or side project account (TikTok/Instagram) with organic growth or engagement to show
Experience with basic motion graphics or animation (CapCut templates, After Effects, Canva)
Familiarity with analytics tools (TikTok Analytics, YouTube Studio, Meta Business Suite)
Interest in or experience with educational content creation (tutoring, teaching, content for students)

Social Media Marketing Intern