randomization , Python, Sql, Web Analytics, BI visualization tools, modeled conversions, MMM concepts, statistical significance, server API event feeds, paid-media measurement architecture, Experimental Design, treatment control design, attribution windows, lift incrementality, tag-management, holdouts, de-duplication, conversion tracking, power and sample-size considerations, Diagnostics, confidence intervals, cross-platform troubleshooting, first-party integrations, causal measurement

attribution modeling , Sql, Python, Tableau, Javascript, R, Marketing mix optimization, Funnel analysis, Customer journey mapping