Job description

Marketing Science Partner, India Responsibilities

Engage with clients and agencies to share research-based best practices and measure true business value by building and operationalizing learning agendas . The best practices and learning agendas will highlights how a client can improve business outcomes
Work with advertising and industry bodies to create best in class measurement solutions
Partner closely with sales to manage a set of accounts and prioritize which clients will get servicing from the team
Support client engagement with third party vendors responsible for setting up and conducting measurement studies
Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches in support of the learning agenda
Design tests to showcase the power of good measurement using client data and Facebook or third-party technology tools
Conduct in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
Communicate complex research results to a general audience
Offer selective consultation with clients & agencies on business hypothesis to test, measurement design & feasibility or insights interpretation
Operate internal & external education & training workshops to raise awareness & advocacy of Measurement solutions & analytical best practices (auction, use of lift tools )

Minimum Qualifications

Bachelor s degree in Business, Statistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar
Direct experience independently scoping and executing research projects with clients and or cross-functional stakeholders
Experience analyzing and manipulating data sets to understand patterns and provide insights
Experience leading at an industry level and with clients
Ability to communicate technical content to general audience.
Client-facing experience (internal or external), including ability to drive meetings or change through adoption of new products or research methods.
Experience with digital advertising measurement methods and technologies
Proven excellence in working with structured and unstructured data-sets, statistical software such as R as well as data extraction tools such as Hive, python and/or SQL is a must
Experience with field experiments, experimental design, survey sampling, and/or panel data

Preferred Qualifications