google sheets , Gtm, Google Analytics, Excel, a/b testing, Meta Ads Manager, Google Ads, Conversion Tracking, Pixels, Optimization

Web Analytics, performance marketing, user acquisition, Performance Measurement, LTV, structured experimentation frameworks, Google Ads, blended CAC, Marketing Analytics, MER, contribution margin, Meta Ads, Retention

Google Ads, Meta Ads, Sheets, GA, Meta reporting

Power Bi, Tableau, HTML, Sql, Javascript, Google Analytics, Excel, Tag Manager, Google Ads Editor, Microsoft Ads, Adjust, AppTweak, Google Ads, Ppt, facebook, Bing