JOB DESCRIPTION

Job Description

Team Member - Digital Performance Marketing (B2B Tech / SaaS Lead Generation)

Company	Tata Tele Business Services (Enterprise Business)
Website	https://www.tatatelebusiness.com/
Location	Turbhe, Navi Mumbai
Experience	5-8 years
Level	Manager level
Reports Into	Digital Marketing Head

Role Objective

Own paid digital demand generation. You are measured on revenue-attributable not clicks, impressions or lead counts. Every campaign is tracked from enquiry through BANT qualification ( sales qualified leads) to order value.

What Makes This Role Different

This is not a generic run ads role. TTBS maps every digital campaign end-to-end: enquiry → BANT-qualified opportunity → revenue. You will own that mapping, not just the media spend.
You will be evaluated on lead quality and revenue-attributable outcomes, not volume of leads or vanity metrics (CTR, impressions, reach).
You are selling technology/connectivity solutions to businesses - stakeholders (IT team, procurement, business owner) and objective is B2B lead generation, not B2C.

Key Responsibilities

Drive quality enquiries across Search (SEM), Display, YouTube, Meta, LinkedIn, Affiliates, and Native ad channels.
Build and optimize full-funnel campaigns with a primary KPI of revenue-attributable pipeline - not just lead count.
Hands-on execution across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
Partner with call centre teams to close the loop from enquiry to closed revenue and feed that data back into campaign optimization.
Segment and target the right ICP (Enterprise vs. SMB) across digital platforms - messaging, offer, and channel mix differ by segment.
Own performance reporting: enquiry-to-revenue funnel metrics, ROI, and channel-level attribution, presented to senior management.
Translate technology product/service portfolio (ILL, SIP/PRI, cloud telephony, M365, Azure, cybersecurity, WABA/RCS) into campaign messaging that resonates with a B2B buyer.

Must-Have Experience

2+ years generating enquiries/pipeline for a B2B technology or SaaS company selling into the Indian market - not B2C, not general agency media buying without a B2B tech client base.
Demonstrated experience tracking campaigns beyond the lead - into BANT ( sales qualification) and/or revenue - and reporting ROI on that basis (not just CPL).
Hands-on, own-account experience in Google Ads and Google Analytics (agency-managed accounts without direct platform access do not count).
Working knowledge of Meta Ads Manager and LinkedIn Campaign Manager for B2B targeting (job title, company size, industry-based targeting, not just interest-based).

Strong Plus

Experience selling to both Enterprise and SMB segments, with an understanding of how messaging, budget, and sales cycle differ between the two.
Prior experience in telecom, connectivity, cloud, or cybersecurity B2B products.
Google Ads / Analytics certifications.
Exposure to CRM-based attribution tools (HubSpot, Salesforce, LeadSquared, or similar) for funnel tracking.

Core Skills

Strong analytical, data-driven decision-making - comfortable owning a dashboard, not just receiving one.
Clear written and verbal communication for cross-functional collaboration (call centre, agency, creative, senior management).
Ability to manage multiple concurrent campaigns/product lines and reprioritize under shifting targets.
Self-directed comfortable operating with incomplete data and improving measurement over time.

Team Member- Digital Marketing