Job Title: Performance Marketing Executive (Google Ads Experience Required)

Location: Madhapur, Hyderabad

Job Type: Full-Time

Experience: 3 to 5 Years

About Us

Multiplier AI is a pioneering force in AI-driven technology solutions for the pharmaceutical industry. We empower leading pharma companies—such as Abbott, Cipla, Sun Pharma, Glenmark, and Galderma—to optimize operations and make smarter decisions through intelligent, data-backed platforms.

Job Summary

We are seeking a Performance Marketing Executive with mandatory hands-on experience in Google Ads to join our marketing team. This role involves planning, executing, and optimizing performance marketing campaigns across multiple digital channels. The ideal candidate will be highly analytical, data-driven, and results-oriented, with a proven track record in campaign execution, budget management, and team collaboration.

Key Responsibilities

Digital Campaign Management

Plan, create, and manage multi-channel performance marketing campaigns, including Google Ads, social media, and display advertising.
Align all campaigns with broader marketing strategies and company goals.

Performance Monitoring & Optimization

Continuously track and analyze campaign KPIs.
Use insights and A/B testing to refine ad creatives, targeting, and strategies to maximize ROI.

Budget Management

Manage and optimize campaign budgets efficiently.
Monitor spend, track ROI, and reallocate resources for maximum performance impact.

Reporting & Analytics

Prepare regular reports detailing campaign performance, insights, and recommendations.
Present data-driven findings to internal stakeholders for decision-making and strategic planning.

Customer Acquisition Strategy

Develop and execute strategies aimed at increasing high-quality lead generation and customer acquisition.
Focus on lowering acquisition costs and improving conversion rates.

A/B Testing & Funnel Optimization

Test and iterate landing pages, CTAs, and ad variations to improve campaign results.
Continuously refine customer journeys for better engagement and conversions.

Cross-Functional Collaboration

Work closely with Sales, Product, and Customer Success teams to align digital strategies with business outcomes.
Ensure consistent messaging across channels and touchpoints.

Training & Development

Conduct weekly training sessions for the call center team, bi-weekly unit-specific training, and mock calls.
Provide monthly training status reports and ensure upskilling in lead handling and product knowledge.

Industry Trend Awareness

Stay updated on digital marketing best practices, trends, and competitor strategies.
Apply new learnings to enhance campaign competitiveness and effectiveness.

Qualifications

Required:

Bachelor's degree in Marketing, Business, or a related field.
2–3 years of experience in digital marketing with strong Google Ads expertise.
Deep knowledge of performance tracking, conversion optimization, and ROI analysis.
Hands-on experience with ad platforms, analytics tools (Google Analytics, Google Tag Manager), and performance dashboards.
Excellent communication, presentation, and collaboration skills.
Strong organizational and project management capabilities.

Preferred:

Google Ads Certification
Familiarity with platforms like Facebook Ads Manager, LinkedIn Ads, or programmatic tools
Experience working in healthcare, B2B, or SaaS industries

What We Offer

Competitive salary and performance-based incentives
Opportunities for career advancement and skill development
A collaborative, fast-paced, and innovation-driven work environment
Direct impact on projects working with top global pharma clients