Company: Narrate Business Consultancy

Location: Kochi, Kerala (On-site)

Employment Type: Full-time

Experience: 4+ years preferred

About Narrate

Narrate is a growth-focused business consultancy helping brands scale through strategy, performance marketing, technology and creative solutions.

We work with businesses across e-commerce, retail, fashion, food, education and other industries, focusing on measurable results and sustainable business growth.

We're looking for an experienced Senior Performance Marketing Specialist with strong expertise in e-commerce advertising to join our growing team.

Key Responsibilities

Plan, execute and scale performance marketing campaigns across Meta Ads and Google Ads.
Develop standardised workflows for campaign planning, proposals, reporting and team operations.
Drive e-commerce sales, optimise ROAS and improve customer acquisition costs.
Manage Shopify-focused advertising campaigns, including catalogue ads, dynamic product ads, retargeting and full-funnel strategies.
Analyse product-level performance, customer behaviour and conversion funnels to identify growth opportunities.
Develop and execute creative testing, audience targeting, budget allocation and campaign scaling strategies.
Identify high-performing products, categories and customer segments to improve advertising profitability.
Collaborate with creative, strategy and web teams to improve landing pages, customer journeys and conversion rates.
Monitor and troubleshoot conversion tracking and attribution using Meta Pixel, Conversions API, GA4 and GTM.
Manage lead-generation and other performance campaigns across multiple industries.
Prepare performance reports, identify growth opportunities and provide actionable recommendations.
Independently manage multiple client accounts while maintaining campaign performance.

Requirements

4+ years of hands-on experience in performance marketing preferred.
Proven experience managing and scaling e-commerce sales campaigns is mandatory.
Advanced knowledge of Meta Ads, including sales campaigns, catalogue advertising and campaign optimisation.
Strong practical experience with Google Ads, including Search, Shopping and Performance Max.
Experience working with Shopify or similar e-commerce platforms.
Strong understanding of ROAS, CAC, CPA, AOV, LTV, MER and conversion rate optimisation.
Experience managing advertising budgets and scaling profitable campaigns.
Familiarity with Meta Pixel, Conversions API, GA4, GTM and Google Merchant Center.
Strong analytical skills and the ability to translate performance data into business decisions.
Ability to independently develop strategies, troubleshoot performance issues and manage multiple accounts.
Good communication, collaboration and problem-solving skills.

Good to Have

Experience working with D2C, retail or omnichannel brands.
Understanding of e-commerce merchandising, product feeds and inventory-led advertising.
Experience with landing page optimisation and A/B testing.
Knowledge of CRM, WhatsApp automation and customer retention strategies.
Prior agency experience and the ability to mentor junior team members.

Who We're Looking For

Someone who understands how e-commerce businesses grow, knows how to identify winning products, acquire profitable customers, optimise conversion funnels and scale campaigns sustainably.

You should be comfortable taking ownership of campaigns, experimenting with new strategies and using data to make informed decisions.

Senior Performance Marketing Specialist E-commerce & Growth