About the job

Position: SEO Executive

Location: Madurai, Tamilnadu, India (Onsite).

Experience: 2+ years.

About KoinBX

KoinBX is one of the leading FIU-registered centralized cryptocurrency exchange founded in India, operating successfully for over six years. We've grown steadily with a clear vision: to make crypto trading secure, simple, and accessible to users around the world.

Our platform supports a wide range of digital assets and is known for its strong security framework, intuitive user experience, and commitment to transparency. With a growing global user base, KoinBX is building a trusted ecosystem where traders and investors can confidently engage with the future of finance.

As we continue to lead the charge in the Web3 revolution, we'd love to have you on board! Join our team of passionate innovators who are pushing boundaries and shaping the future of Web3. Together, we'll simplify the complex, unlock the inaccessible, and turn the impossible into reality.

You'll be diving into these tasks:

SEO Strategy & Implementation

Conduct comprehensive keyword research and analysis for cryptocurrency and fintech-related terms
Optimize website content, meta tags, headers, and URLs for improved search engine rankings
Develop and execute on-page and technical SEO strategies
Monitor and analyze website performance using SEO tools like Google Analytics, Search Console, and SEMrush
Create SEO-friendly content briefs and collaborate with content creators

Content Optimization

Optimize existing web pages and blog content for target keywords
Ensure content aligns with SEO best practices and user intent
Perform competitor analysis to identify content gaps and opportunities
Support the creation of linkable assets and content marketing initiatives

Technical SEO

Conduct regular website audits to identify and resolve technical SEO issues
Monitor website speed, mobile-friendliness, and core web vitals
Collaborate with our technology team to implement technical SEO recommendations
Ensure proper implementation of schema markup and structured data

Bring these HODL-worthy skills to the table:

Education & Experience

Bachelor's degree in Marketing, Digital Marketing, Communications, or related field
Excellent written and verbal communication skills in English
3+ years of experience in SEO or digital marketing
Fresh graduates with relevant internship experience are welcome to apply
Google Analytics or Google Ads certification

Technical Skills

Basic understanding of SEO principles and best practices
Familiarity with SEO tools (Google Analytics, Search Console, keyword research tools)
Proficiency in Microsoft Excel/Google Sheets for data analysis

Reporting & Analysis

Generate monthly SEO performance reports with actionable insights
Track keyword rankings, organic traffic, and conversion metrics
Identify trends and opportunities for continuous improvement
Present findings and recommendations to stakeholders

Why Join KoinBX

Be part of India's rapidly growing blockchain technology company.
Contribute to the evolution of the cryptocurrency industry.
Develop customer-facing technology products for global users.
Work in a performance-driven environment that values ownership and innovation.
Gain exposure to cutting-edge technologies with a steep learning curve.
Experience a meritocratic, transparent, and open work culture.
High visibility in the global blockchain ecosystem.

KoinBX Interview Process:

Initial Screening – Telephonic or In-Person Interview.
Technical Assessment – Evaluating core competencies.
Final Interview – With Department Head and key stakeholders.

Perks & Benefits at KoinBX:

Exciting and challenging work environment.
Opportunity to work with highly skilled professionals.
Team events and celebrations.
A dynamic and growth-oriented career path. Join us and be a part of the revolution in the cryptocurrency industry!