with hands-on experience in Meta Ads (Facebook & Instagram) to manage, optimize, and scale paid campaigns focused on lead generation, conversions, and ROI.

Key Responsibilities

Plan, launch, and optimize Meta (Facebook & Instagram) ad campaigns for leads, conversions, and traffic.
Conduct audience research, targeting, and retargeting strategies.
Create and test ad copies, creatives, and formats to improve performance.
Monitor daily campaign performance including CPL, CPA, ROAS, CTR, and conversions.
Perform A/B testing on creatives, audiences, and landing pages.
Analyze data and prepare weekly/monthly performance reports with insights.
Coordinate with design and content teams for ad creatives.
Manage budgets efficiently to achieve performance targets.
Stay updated with Meta Ads policies, trends, and best practices.

Requirements

Minimum 1+ year of hands-on experience managing Meta Ads.
Strong understanding of lead generation & conversion campaigns.
Experience with Meta Ads Manager, Business Manager, Pixel & Events setup.
Basic understanding of landing pages and funnel optimization.
Analytical mindset with ability to optimize based on data.
Good communication and time-management skills.

Performance Marketing Executive (Meta Ads)