About MetaMorph:

We at MetaMorph, empower startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle - 360°

About the client:

Our Client operates in the FMCG and personal care industry, focusing on consumer products in the beauty, wellness, and lifestyle space.

The Role:

We are looking for a creative and strategic Brand Content & Strategy Head to own the brand's

content vision, strategy, and execution across digital and offline channels. The ideal candidate

will be responsible for developing the overall content and brand strategy, shaping the brand

narrative, managing content creation, ensuring brand consistency, and leading writers,

designers, and content creators to deliver engaging and impactful content that supports

business objectives.

Key Responsibilities:

• Develop and own the comprehensive brand content and strategy roadmap aligned with

the brand vision, marketing, and business goals.

• Lead the creation of high-quality content across websites, blogs, social media, email

marketing, video scripts, marketing collateral, and other communication channels.

• Partner with Brand, Social Media, Performance Marketing, Design, PR, and Product

teams to build integrated brand campaigns and consumer-facing communication.

• Own the brand voice, tone, narrative, positioning, and messaging framework, ensuring

consistency across all platforms and consumer touchpoints.

• Oversee content production, editing, proofreading, and quality assurance processes.

• Analyze content performance metrics and optimize strategies based on insights and

audience behavior.

• Manage and mentor content writers, freelancers, agencies, and other creative resources.

Required Qualifications:

• Bachelor's degree in marketing, Communications, Journalism, English, Mass Media, or a

related field.

• 5–8 years of experience in Brand Content, Content Strategy, Editorial, Brand Marketing,

or related roles.

• Proven experience owning brand/content strategy, leading content initiatives, and

managing creative/content teams.

• Strong understanding of content marketing, SEO, social media, and digital marketing.

• Experience with content management systems (CMS) and analytics tools.

Preferred Skills:

• Experience working with D2C, FMCG, E-commerce, Consumer Brands, or Digital-First

organizations, with strong exposure to brand building and consumer communication.

• Knowledge of SEO tools, content analytics platforms, and AI-assisted content creation

tools.

• Basic understanding of video content production and visual storytelling.

Key Performance Indicators (KPIs):

• Content engagement and audience growth.

• Website traffic and organic search performance.

• Lead generation and conversion metrics.

• Content production efficiency and quality.

• Brand consistency across channels.

• Performance of content-driven marketing campaigns.

Brand Content & Strategy Head | FMCG | 5-10 Yrs | Mumbai