Job Title: Social Media & Digital Marketing Executive

Department: Marketing

Reports To: Marketing Manager / Business Owner

Employment Type: Full-Time

Compensation: 20,000 – 28,000 per month (Negotiable based on experience and field skills)

Job Purpose

We are seeking a hands-on, multi-skilled Social Media & Digital Marketing Executive to take complete ownership of our day-to-day marketing execution. In this hybrid role, you will split your time between field coverage (content shoots, customer testimonials, site visits) and office execution (content editing, campaign management, agency coordination). Your core goal is to build a consistent, highly visual online and offline presence, ensure smooth lead-generation flows, and maintain an organized marketing engine.

Key Responsibilities

Social Media Management: Plan, execute, and monitor daily activities across Instagram and Facebook (posts, reels, stories, and proactive audience engagement).
On-Site Shoot & Media Capture: Capture high-quality photos/videos of projects, manufacturing plants, and products. Conduct customer testimonial interviews and capture basic drone footage.
Content Creation & Design: Edit raw photos/videos and design visually appealing marketing assets, brochures, flyers, and creatives using Canva and video-editing tools.
Direct Customer Communication: Prepare and distribute WhatsApp status updates, bulk broadcast messaging, new product launch announcements, and promotional offers.
Google Ecosystem & Paid Ads: Set up and optimize Google Ads campaigns. Manage and regularly update the Google Business Profile with fresh photos, reviews, and client testimonials.
Agency & Vendor Coordination: Serve as the primary internal contact for external SEO, lead-generation, and digital agencies; provide raw content assets and follow up on execution.
Collateral & Website Support: Assist with routine website content updates and oversee production/design for offline branding materials (brochures, flyers, hoardings).
Digital Asset Management: Organize and maintain a clean, structured project-wise and product-wise photo and video library.
Reporting & Planning: Maintain content calendars, campaign trackers, and basic performance reports using Excel / Google Sheets. Utilize ChatGPT/AI tools for captions, content ideas, and drafting (with thorough human review before publishing).

Weekly Work Structure (Field vs. Office)

Fieldwork (Max 3 Days/Week):

1 Day: Customer testimonials & on-site client coverage.

1–2 Days: Photography, videography, plant visits, project captures, and drone shoots.

Office Execution (Min 3 Days/Week):

Photo/video editing, creative design, Google Ads/GBP optimization, agency follow-ups, collateral preparation, and strategy planning.

Requirements & Qualifications

Experience: 1–3 years of experience in social media management, content creation, or digital marketing execution.

Technical Skills:

Proficiency in mobile/camera photography, videography, and basic drone operation.

Hands-on experience with mobile/desktop video editing tools (e.g., CapCut, Premiere Pro, InShot) and Canva design.

Familiarity with Meta Ads Manager, Google Ads, and Google Business Profile management.

Proficiency in Excel / Google Sheets for tracking and scheduling.

Experience utilizing AI tools (like ChatGPT) for workflow efficiency.

Key Competencies: Strong initiative, clear communication skills, high ownership mindset, and excellent time management between fieldwork and office tasks.

Objective & Impact

To establish an active, reliable, and high-impact marketing routine across digital and print channels, ensuring consistent lead flow, timely content publishing, and seamless agency collaboration.

Social Media & Digital Marketing Executive (In-House & Field)