Business Flow Navigator (BFN) helps organizations understand and improve end-to-end business flows using modern AI, automation, and enterprise technology approaches. BFN Technologies Private Limited is our India operating company, based in Hyderabad, Telangana.

Employment for this position is through BFN Technologies Private Limited, the wholly owned India subsidiary of Business Flow Navigator Inc.

We are building our initial sales development team and are looking for a hands-on SDR who can identify, research, and engage senior decision makers at US companies. This is a production role — the successful candidate must be comfortable doing the actual work: account research, prospect identification, LinkedIn outreach, email outreach, CRM updates, follow-ups, qualification, and appointment setting. This is not a passive lead-management position.

Target Market & Primary Objective

The SDR will primarily target US companies with approximately 200 to 2,000+ employees. Typical target executives include:

CEO, COO, CIO, CTO
Chief Digital Officer, Chief Data Officer, Chief AI Officer
VP of Technology, VP of Digital Transformation, VP of AI / Data
VP of Operations, VP of Business Transformation
Other relevant senior decision makers

Primary objective: generate qualified sales conversations and meetings for BFN by identifying the right companies, finding the right executives, researching relevant business signals, and executing disciplined multi-channel outreach. The SDR owns the top and middle of the outbound funnel until a qualified opportunity is ready to hand to sales for discovery and closure.

Core Responsibilities

Account & Executive Research

Identify companies matching BFN's Ideal Customer Profile, researching employee size, industry, geography, technology environment, digital transformation activity, AI initiatives, hiring activity, leadership changes, and other public business signals. Build and maintain clean target-account lists — avoid mass prospecting without qualification.

Identify relevant executives and buying stakeholders within target accounts using LinkedIn, Google, and other approved research sources: title, LinkedIn profile, responsibilities, priorities, recent posts or interviews, and potential BFN conversation angles. Verify prospect information rather than relying blindly on automated data.

LinkedIn & Email Outreach

Use LinkedIn Sales Navigator for account/prospect discovery, persona and company-size filtering, saved lists, and activity monitoring — building accurate B2B prospect lists rather than exporting large numbers of contacts.

Execute personalized LinkedIn prospecting: connection requests, follow-up messages, and multi-touch sequences. Messages must be professional, concise, and relevant — generic spam outreach is not acceptable.
Support structured outbound email campaigns: personalized emails, follow-up sequences, objection handling, and scheduling — the objective is relevant conversations, not email volume.
Use Google and public sources (news, press releases, job postings, conference presentations) to find signals that improve outreach personalization.

CRM, Qualification & Appointment Setting

Maintain accurate CRM records of every account, contact, outreach activity, response, and next step. A prospect conversation that exists only in someone's inbox is not acceptable.
Convert qualified interest into meetings, prioritizing meeting quality over raw meeting count, with complete prospect notes handed to sales.
Perform initial qualification — company fit, executive role, priorities, timing — before handing an opportunity to sales. The SDR is not responsible for closing complex enterprise deals.
Maintain disciplined LinkedIn and email follow-ups, meeting reminders, and long-term prospect nurturing.

Research Tools & Data Quality

Perform hands-on prospect research and data enrichment: company/contact research, verification, duplicate removal, and persona classification. Experience with Apollo, ZoomInfo, Lusha, RocketReach, or Seamless.ai is useful but not mandatory — data quality matters more than list size.

Collaboration With Marketing & Partners

Work closely with BFN's Digital Marketing Executive, exchanging common prospect questions, objections, responsive industries/personas, and competitive information discovered during outreach. Incorporate relevant BFN content (founder LinkedIn posts, blogs, case studies) into prospect outreach where appropriate. Also support BFN's partner-ecosystem development: identifying, researching, and running initial outreach to potential technology, consulting, and systems-integrator partners.

Required Skills & Communication

Candidates should have hands-on experience with most of the following:

B2B lead generation and prospecting, including LinkedIn and LinkedIn Sales Navigator
Online/Google research, prospect and executive research, data mining and contact discovery
Lead qualification, appointment setting, email outreach, and follow-up management
CRM usage and Microsoft Excel or Google Sheets
Professional written and spoken English

Strongly preferred: experience prospecting into the US market, SaaS, IT services, cloud technology, AI/ML, or professional/consulting services, and familiarity with tools such as Apollo, ZoomInfo, Lusha, RocketReach, Seamless.ai, HubSpot, Salesforce, or Zoho CRM. Experience with every tool is not required — candidates must demonstrate the ability to learn and execute quickly.

Because the target market is the United States and outreach involves senior executives, candidates need strong written and spoken English, professional communication skills, and the ability to understand a basic business problem before pitching. This is not a script-reading telecalling role.

What Success Looks Like

First 30 Days

Understand BFN's offering, ICP, and target executive personas
Become comfortable with LinkedIn Sales Navigator and the CRM workflow
Build accurate target-account lists and begin structured outbound activity

By 60 Days

Independently research accounts and identify senior executives
Execute LinkedIn and email outreach with disciplined follow-up
Consistently maintain CRM records and generate qualified executive conversations

By 90 Days

Consistently generate qualified meetings and maintain a healthy prospect pipeline
Identify messaging patterns that work and provide useful prospect intelligence
Demonstrate independent ownership of the SDR workflow

Candidate Profile & Selection Process

The strongest candidate is typically hands-on, curious, research-oriented, detail-oriented, comfortable communicating with executives, comfortable working remotely and independently, and comfortable receiving coaching and feedback. BFN values execution ability over impressive job titles.

Selection Process

Shortlisted Candidates Complete a Practical SDR Assessment Covering

Account research — research a sample US company and identify relevant executives, priorities, and conversation angles
LinkedIn prospecting — draft a connection request, initial message, and follow-up
Email prospecting — draft a personalized initial email and a follow-up
Executive research — find useful information about a selected CEO, CIO, CTO, or VP
Qualification — review a sample prospect response and explain whether to qualify, nurture, or disqualify
Live role play — a mock prospect conversation involving common objections

Final selection is based primarily on research quality, prospecting ability, written and spoken communication, personalization quality, CRM discipline, and the ability to generate qualified conversations.

Work Environment

This is a remote role working closely with BFN leadership, digital marketing, and sales. You'll need reliable internet connectivity, a suitable remote working environment, and the ability to attend scheduled internal and prospect meetings — with some flexibility for US business hours given the target market.

Important: this role requires direct execution. Applicants whose experience is primarily team management, agency coordination, or high-volume telecalling without B2B prospect research may not be suitable. We're looking for someone who can personally research, prospect, communicate, follow up, and generate qualified B2B opportunities.

Sales Development Representative (SDR) US B2B Market