Position: Sales & Marketing Specialist

Experience: 5+ Years

Location: Vadodara, Gujarat

Work Mode: Work From Office

Employment: Full-Time

About the Role

We are looking for an experienced Sales & Marketing Specialist who can drive business growth through international client acquisition, software solution sales, lead generation, and digital marketing.

The ideal candidate should understand the software/IT services industry, confidently communicate with international prospects, identify business requirements, and work with technical teams to position the right solutions.

Key Responsibilities

Generate and qualify leads through outbound, inbound and digital channels.
Handle international clients and prospects, understand their requirements and drive discussions.
Sell and promote customized software and IT solutions to potential clients.
Manage the sales process from prospecting and initial discussion through follow-up and closure.
Plan and execute lead-generation and digital marketing campaigns.
Work on Google Ads/PPC, SEO, content, email marketing, social media and market research as required.
Research target markets, industries and potential clients to identify new business opportunities.
Coordinate with technical teams to understand solutions and present them effectively to clients.
Track leads, follow-ups, sales activities and campaign performance.

Requirements

5+ years of relevant experience in B2B sales, software/IT sales, digital marketing, or a similar role.
Experience handling international clients, preferably US/Australian markets.
Strong understanding of software/IT services and solution-based selling.
Excellent communication, presentation and negotiation skills.
Proven ability to generate and convert qualified leads.
Strong analytical, market research and business-development skills.
Ability to work independently and take ownership of sales and marketing activities.

Who We're Looking For:

A proactive professional who can combine sales, marketing and business understanding to create opportunities and convert them into clients.